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Authors
Affiliations
1 Amrapali Institute of Hotel Management, Haldwani, IN
Source
Avahan: A Journal on Hospitalty and Tourism, Vol 3, No 1 (2015), Pagination: 93-101
Abstract
We in our research have seen that even after utilizing the five main sections of Digital marketing by all players, the dominance of Market leaders of OTAs is steadily enhancing by the day . The paper starts with Brief introduction to dominant forces of OTAs. The Market Leaders of Online Travel Agents [OTAs] has a very thin line of difference by full utilization of all three forces [Globalization, Localization&Personalization] Verses use of only two forces by other intermediates [OTAs, Travel Agents (TA)]&Direct Service Organizations as they conveniently continue to ignore the third force- Personalisation. We have also seen the advent of Adventure Tourism, Spiritual Tourism&Wellness Tourism besides the other regular&prevalent concepts Tourism. These are followed by a critical analysis of the digital impact on emerging trends in Travel&Tourism Industry. We, then have the Challenges & Suggestions for Digital Marketing for the Travel&Tourism Industry with a prominent focus on Indian Scenario. All the relevant datas have been interpreted on the basis of secondary data. Lastly, we end with Conclusions&justifications to these conclusions followed by References & Bibliography.
