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Antony, Jose K.
- Influence of Destination Ratings on Travelers' Choices of Tourist Destinations
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Authors
Affiliations
1 School of Business Studies and Social Sciences, Christ University, Bengaluru, Karnataka, IN
1 School of Business Studies and Social Sciences, Christ University, Bengaluru, Karnataka, IN
Source
Avahan: A Journal on Hospitalty and Tourism, Vol 5, No 1 (2017), Pagination: 1-9Abstract
Tourism is a major revenue earing industry and one of the only sectors to be evolving every single moment. Of all the influencing factors for example, Consumer Satisfaction plays a prominent role in the survival of the Tourism Industry. Consumer Ratings are normally awarded to Tourism Products on the basis of certain criteria for grading the Product Characteristics. Destination Ratings are therefore the ratings given to destinations on the basis of the evaluations of various tourism products that are present in those destinations. That is, Tourism Products are graded, and based on the overall grades of all the Tourism Products, a common grade is given to the Destination. This makes it much easier for travelers to make their travel choices to destinations by using just one rating or grade. Hence, Tourism Destination Ratings have a major influence on the travelers’ choice of travel. Though, there are millions of websites which provide Destination Ratings, the absence of a conventional rating scale led to the thought behind this study. The study is intended to focus on the influence and impact of Destination Rating Scales, and to also establish a list of universally accepted parameters through which the travelers would be able to compare and rate Tourism Products and ultimately the Tourism Destinations so as to make right choices of Destinations to travel to.Keywords
Destination Ratings, Tourism Products, Travelers Choices.
References
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- Virtual Reality as a Creative Marketing Strategy in the Tourism Industry
Abstract Views :276 |
PDF Views:0
Authors
Affiliations
1 Global Business Services, IBM, IN
2 Discipline of Tourism Studies, School of Business Studies and Social Sciences, Christ (Deemed to be University), Bangalore, Karnataka, IN
1 Global Business Services, IBM, IN
2 Discipline of Tourism Studies, School of Business Studies and Social Sciences, Christ (Deemed to be University), Bangalore, Karnataka, IN
Source
Avahan: A Journal on Hospitalty and Tourism, Vol 6, No 1 (2018), Pagination: 20-29Abstract
The study focuses on Virtual Reality as a Creative Marketing Strategy that Tour Operators can use to expand travel business. In this developing world and fast booming business environment it is imperative to keep up with competitors, thus businesses incorporate new technologies to enhance their products and services. Virtual Reality or Augmented Reality is a relatively new technology that most businesses have started using to give their consumers a better experience of their services. The Tourism Sector has taken this technology to a whole new level. Tour Operators have started using this technology to offer their customers a life like experience of the destination they intend to travel to, prior to their visits. This has expanded the business of various Tour Operators as travelers are looking for more services that give them the surety that their decisions are appropriate. Virtual Reality in Tourism, as a topic is as niche as the technology itself and it can be studied from various perspectives ranging from, User Friendliness, Feasibility, Expensiveness and Supportiveness towards businesses. Tourism being a booming and a never saturating industry requires constant innovation to ensure tourists take up travel on the loop, with all the new services that Travel Agencies and Tour Operators can provide. Thus, the study elucidates the benefits of implementing Virtual Reality in the Tourism Business and how supportive it can be as a Creative Marketing Strategy.Keywords
Creative Marketing Strategy, Virtual Reality, Augmented Reality, User Friendliness of Marketing Strategy, Feasibility of Marketing Strategy, Expensiveness of Marketing Strategy, Supportiveness of Marketing Strategy.References
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