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Thapar, Sheetal
- Media Portrayal of Women
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Authors
Affiliations
1 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), IN
1 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), IN
Source
Asian Science, Vol 9, No 1&2 (2014), Pagination: 63-68Abstract
This article highlights some structures of social relations which influence the formation of images of women in society in the mass media. Media plays an important and vital role in women's empowerment and its development. Media can create an awakening inspiration to achieve their potential as prime source of change in the society, we live in. Media is considered as an important source in helping the women empowered. The media is considered as the most potent and influential mean in this regard as it has the capacity of persuading and moulding opinion. The relationship of the media and the women is important because whatever image women have in our country is influenced by media.Keywords
Media Portrayal of Women, Women in Media.References
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- Tv Viewership and Rural Women
Abstract Views :330 |
PDF Views:0
Authors
Affiliations
1 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Lundhiana (Punjab), IN
2 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), IN
1 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Lundhiana (Punjab), IN
2 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), IN
Source
Asian Science, Vol 9, No 1&2 (2014), Pagination: 76-83Abstract
Media plays a crucial role in our society with the purpose to inform the public about current and past events and issues of public significance. Television has become one of the most important mass media in the recent years. Originally, seen as a means of entertainment for the young and old, television in the twenty-first century is practically watched by all age groups, including infants. Television has immense capability to substantially benefit all when it is used for awareness generation and for learning purposes. With fast changes in today's life style, changes are seen in TV-viewing habits of women. It is observed that the duration of TV-viewing 'in general' and the 'duration of watching TV alone' have increased for an average audience. The paper is an attempt to gain a deeper understanding of TV viewership and rural women.Keywords
Rural Woman's TV Viewing Pattern, Rural Women, TV Viewership.References
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