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Vachhani, Tina
- Shifting Consumer Perception towards Sharing Economy: Analysis of Factors Involved
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Authors
Affiliations
1 Tina Vachhani, KPMG India, Analyst, Mumbai 400607, Maharashtra, IN
2 Symbiosis School of Economics, Symbiosis International (Deemed University), Pune 440004, Maharashtra, IN
1 Tina Vachhani, KPMG India, Analyst, Mumbai 400607, Maharashtra, IN
2 Symbiosis School of Economics, Symbiosis International (Deemed University), Pune 440004, Maharashtra, IN
Source
Artha Vijnana: Journal of The Gokhale Institute of Politics and Economics, Vol 62, No 4 (2020), Pagination: 317-335Abstract
The activity of collaborative consumption has rocked the market of traditional consumerism. With the proliferation of the digital platform, more and more people are shifting to internet based services. Consumers are looking for ways in which they can share, swap, trade or rent goods and services. This study is focussed on the demand side of the sharing economy model which aims to identify the factors that make a consumer choose and prefer sharing option over traditional purchasing option. After identifying the factors, a survey is conducted (in Pune and Mumbai) to check the viability of these factors.
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