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Introduction: Substitution feeding is artificial feeding no one should have rights of it. Before 1992 year substitution feeding was abundantly used without any crime. TNAI circulated notice regarding inhibition of promotion of substitution feeding by professional nurse in year 2015. Practice against the IMS act 2003 by nurses will affect the professional substandard. Breast feeding is best feeding for infant. Each year breast feeding saved 2, 50,000 no. of lives. Contraindication of breast feeding is breast abscess mother is undertaking psychiatric drugs. The stand for IMS act is infant milk substitutes, feeding bottles and infant foods regulation of production supply and distribution act. According to act any person who is advertising promotion the substitution feeding will be punishable. Objectives: 1. To assess the knowledge on promotion of inhibition of substitution feeding as per IMS act 2003 among staff nurse. 2. To find out the relationship between knowledge of staff nurses on promotion of Inhibition substitution feeding as per IMS act 2003 with selected variables as age, sex, Education level, year of work experience, exposure, source of information. 3. To develop pamphlet on promotion of inhibition of substitution feeding as per IMS act 2003 based on the outcome of the study. Design: Non experimental Descriptive design. Setting: the study was conducted in Shri L. B. R. K. Memorial Hospital, Jagdalpur, C.G. Participants: 60 staff nurses. Measurement and tool: The knowledge on, inhibition of promotion of, substitution feeding as per IMS act 2003, assessed by structured multiple choice questionnaire and checklist. Descriptive and inferential statistics were used to analyze the data. Findings: The data revealed that 50% patients had below average knowledge score regarding, inhibition of promotion of, substitution feeding as per IMS Act 2003, followed by 45% good score and 5% obtained poor score. Further major findings also showed that according to variables the knowledge on, inhibition of promotion of, substitution feeding as per IMS act 2003, were all non significant at p<0.05 level except the variable of years of work experience in hospital . Conclusion: The study reveals that there is significant increase in the knowledge on inhibition of promotion of substitution feeding as per IMS act 2003 by years of work experience in the hospital among all staff nurses.

Keywords

Inhibition of Promotion of Substitution Feeding as per IMS Act 2003, Pamphlet, All Staff Nurses.

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