Asian Journal of Management

K. Hanumantha Rao ¹, T. Gopi ²

Affiliations
1 Laqshya College of Management, JNTU, Khammam, IN
2 University PG College, Kakatiya University, Khammam, IN

Abstract

The foundation of life insurance is the recognition of the value of a human life and the possibility of indemnification for the loss of that value. Mutual fund industry has gained importance after liberalization policy of the Government, but the function of Unit Trust of India (UTI) marked the evolution of the Indian mutual fund industry in the year 1963. With the privatisation of the insurance sector, many companies emerged with unit linked insurance plans (ULIP), but long before this UTI has come into play with ULIP-1971 with an objective of returns through growth. ULIPs are such schemes that provide a combination of benefits of life insurance and diversified investment. With high competition existing among these companies and advancement of information technology, customers are able to know information from all corners and also have many choices to invest at their behest. Organisations have to move to provide innovative services to attract the customers The present study includes data collection through questionnaire and also personal interview of the customers to know how do they perceive UTI-ULIP. Chi-square has been applied to find the product validation as a better option for investment there being many avenues for investment. Concepts are described. Suggestions are made at the end for improving the perception level of the customers, and changes that may be made to make unit linked insurance plan a better alternative

Keywords

Mutual Fund, Insurance, Unit Linked Insurance Plan, Consumer Behaviour, Perception, Investors, Investment Avenues, SEBI

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