Asian Journal of Management

Sandeep Bhawnan ¹, D. R. Bhawnani ²

Affiliations
1 St. Thomas College, Bhilai (C.G.), IN
2 Department of Commerce, Seth R.C.S. Arts and Commerce College, Durg (C.G.), IN

Abstract

Every country should embrace the remarkable concept of individuals and businesses forming a partnership to support social causes. In the context of India, such a partnership has enormous potential for strengthening society. Corporate social responsibility and volunteerism have no boundaries and are not constrained by race, color, or religion. More and more companies are accepting corporate citizenship as a new strategic and managerial purpose requiring their attention. Once seen as a purely charitable activity-a source of general goodwill, with no bottom-line consequence-citizenship is moving from the margins of concern to the center at leading companies. Harmony between man and environment is the essence of healthy life and growth. Therefore, maintenance of ecological balance and a pristine environment has been of utmost importance to BSP. Environment protection continues to be a key area of activity in BSP along with growth in generation of power. The objective of this paper is to understand the importance of green initiatives and activities taken-up by PSUs like BSP as a part of CSR. The goodwill firms can generate from acts of social responsibility may, in fact, be worth far more to the businesses than the amounts they give. Corporations collectively can make India a better place for every citizen.

Keywords

CSR, BSP, PSU, HRM, SAIL.

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