Asian Journal of Home Science

Mandeep Kaur ¹, Sandeep Bains ¹, Sumeet Kang Grewal ¹, Neelam Grewal ¹

Affiliations
1 Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), IN

Abstract

Handicrafts offer reflections to the artistic creativity rendered by the people of a region producing a traditional masterpiece even though moulded with the winds of time. These crafts serve as the ischolar_mains of the ethnic fashions that shape the trends and innovations of the coming future. Phulkari craft is from the land of five rivers - Punjab which has experienced such transformation emerging out of the changing times and trends. The artefact being an important element of the cultural heritage of Punjab needs to be revitalized. The various traditional aspects of the craft need to be compared with its modern form to review all transformations. Documentation of both traditional and contemporary articles worked with Phulkari embroidery was undertaken to study the historical aspects and the modifications. The work was an attempt to preserve the essence of the craft serving the interest of the future generations.

Keywords

Phulkari, Hand Embroidery, Motifs, Traditional Craft.

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Mandeep Kaur ¹, Kanwaljit Brar ¹

Affiliations
1 Department of Apparel and Textile Science, College of Home Science,Punjab Agricultural University, Ludhiana (Punjab), IN

Abstract

The present study inspired from the wall paintings of Shekhawat, a semi-desert area in Rajasthan, the investigation entitled “Development of pouches using motifs from Shekhawati paintings” was carried out in Ludhiana city. Out of twenty developed designs of pouches with Shekhawati motifs, ten designs of pouches most preferred by the respondents were prepared. Evaluation of the prepared pouches was done by a sub-sample of thirty respondents. The most preferred pouch on the basis of Shekhawati motifs and designs was C₃ with geometrical motif (mean score 8.5). Colour combination of pouch B₄ (mean score 6.93), and embellishments of A₁ (mean score 6.93) and overall appearance of C₃ (mean score 8.9) were most preferred by the respondents. The quoted prices for the prepared pouches B₄,A₂ and E₃ were found to be adequate with profit margin of 32.04, 30.43 and 28.34 per cent, respectively.

Keywords

Shekhawati Motifs, Pouches, Product Development, Painting, Profit.

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Mandeep Kaur ¹, Kanwaljit Brar ¹, Harminder Saini ¹

Affiliations
1 Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), IN

Abstract

The present study on preferences of young women for designing of pouches using Shekhawati motifs was carried out in Ludhiana city. Twenty shapes of pouches were sketched and five shapes were finally selected for designing pouches. A line of twenty pouches using Shekhawati motifs was developed using CorelDrawX4. Preferences of ninety young women, representing the target segment of consumers selected purposively from three localities of Ludhiana city were taken. Women preferred polyester fabric (mean score 4.23) for pouches. Silver and golden colours were most preferred with mean scores 4.34 and 3.14. Respondents preferred multi-coloured combination for motifs (mean score 2.67). Amongst the embellishments, tassels were most liked for pouches with mean score 12.28. Out of twenty developed designs of pouches with Shekhawati motifs, most preferred ten designs of pouches were prepared.

Keywords

Preferences, Young Women, Designing, Pouches Using, Shekhawati Motifs.

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