Vol 36, No 2 (2018)

Table of Contents

Vol 36, No 2 (2018)

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Articles

Efficiency Determinants of Microfinance Institutions in India: An Indicative DEA Approach
Santa Kar, Joyeeta Deb
 Vol 36, No 2 (2018), Pagination: 1-10
ABSTRACT |  PDF     Abstract Views: 321  |  PDF Views: 1
Foreign Currency Derivatives is an Effective Tool for Hedging Foreign Exchange Rate Exposure
K. Samsudheen, G. Shanmugasundram
 Vol 36, No 2 (2018), Pagination: 11-20
ABSTRACT |  PDF     Abstract Views: 311  |  PDF Views: 1
Impact of Work Life Balance on Job Satisfaction:A Study of Married Working Women in Private Banks of NCR
Nidhi Saxena, Anupam Narula
 Vol 36, No 2 (2018), Pagination: 21-29
ABSTRACT |  PDF     Abstract Views: 342  |  PDF Views: 1
Influence of Customer's Brand Attitude on Purchase Intention of Private Label Fashion Brands
Balakrishnan Menon
 Vol 36, No 2 (2018), Pagination: 30-40
ABSTRACT |  PDF     Abstract Views: 330  |  PDF Views: 1
Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands
Raouf Ahmad Rather, Jyoti Sharma, Murtaza Hassan Itoo
 Vol 36, No 2 (2018), Pagination: 41-50
ABSTRACT |  PDF     Abstract Views: 303  |  PDF Views: 1
Structural Equation Modeling of Perceived Impacts of Tourism–A Study in Residents Perspective
Johney Johnson, P. C. Radhika
 Vol 36, No 2 (2018), Pagination: 51-60
ABSTRACT |  PDF     Abstract Views: 317  |  PDF Views: 1
Practitioners' Perspectives on Shopkeepers' Purchase Behaviour:A Study of Rural Markets
Dev Narayan Sarkar, Kaushik Kundu
 Vol 36, No 2 (2018), Pagination: 61-70
ABSTRACT |  PDF     Abstract Views: 309  |  PDF Views: 1

Book Scan

The Art of Startup Fundraising by Alejandro Cremades, John Wiley & Sons, Inc. Reprint 2018, New Jersey, Pages 204.
A. K. Puri
 Vol 36, No 2 (2018), Pagination: 71-71
ABSTRACT |  PDF     Abstract Views: 304  |  PDF Views: 1
Life Competencies for Growth and Success by Devendra Agochiya, Sage Publication India Pvt. Ltd., New Delhi, 2018, Pages 413, Price 695/ -
Bishakha Majumdar
 Vol 36, No 2 (2018), Pagination: 71-72
ABSTRACT |  PDF     Abstract Views: 279  |  PDF Views: 2
Connected or Disconnected: The Art of Operating in a Connected World by Micke Darmell and Kapil Rampal, Sage Publications India Pvt. Ltd., New Delhi, 2018, Pages 158, Price Rs. 395/-
Bishakha Majumdar
 Vol 36, No 2 (2018), Pagination: 73-74
ABSTRACT |  PDF     Abstract Views: 310  |  PDF Views: 1
Organisational Behaviour by P.S. James, Pearson India Education Services Pvt. Ltd., 2017, Pages 700 (approx.), Price Rs. 532/-
Bishakha Majumdar
 Vol 36, No 2 (2018), Pagination: 74-75
ABSTRACT |  PDF     Abstract Views: 282  |  PDF Views: 1
Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand by Linda Coles, Wiley India Pvt. Ltd. 2018. Pages 242, Price 399/-
Bishakha Majumdar
 Vol 36, No 2 (2018), Pagination: 75-76
ABSTRACT |  PDF     Abstract Views: 276  |  PDF Views: 1