Table of Contents
Vol 35, No 2 (2017)
Open Access
Subscription Access
Articles
Perceived Quality and Brand Loyalty of Smartphones:An Empirical Investigation of Celebrity Endorsements in Indian Market | ||
Rajesh Sharma | ||
Vol 35, No 2 (2017), Pagination: 1-14 | ||
ABSTRACT | PDF | Abstract Views: 519 | PDF Views: 3 |
Multivariate Discriminant Predictive Modelling of Transactional Credit Risk in SME and Mid-Corporate Lending | ||
Renu Arora, Archana Singh | ||
Vol 35, No 2 (2017), Pagination: 15-27 | ||
ABSTRACT | PDF | Abstract Views: 401 | PDF Views: 2 |
Stock Buy Recommendations and their Impact:Evidence from Indian Capital Markets | ||
Namrita Singh Ahluwalia, Mohit Gupta, Navdeep Aggarwal | ||
Vol 35, No 2 (2017), Pagination: 28-41 | ||
ABSTRACT | PDF | Abstract Views: 396 | PDF Views: 2 |
The Journey of Micro-Insurance in India - A Snap Shot | ||
Mohd Azher Parvez, T. Satyanarayana Chary | ||
Vol 35, No 2 (2017), Pagination: 42-53 | ||
ABSTRACT | PDF | Abstract Views: 405 | PDF Views: 3 |
A Study on Modelling the Personality Construct of Brands | ||
Saugat Ghosh | ||
Vol 35, No 2 (2017), Pagination: 54-65 | ||
ABSTRACT | PDF | Abstract Views: 612 | PDF Views: 3 |
Shareholder Value Creation - Comparison of Traditional Accounting Measures and EVA as Predictors of MVA | ||
Tania Mengi, B. S. Bhatia | ||
Vol 35, No 2 (2017), Pagination: 66-77 | ||
ABSTRACT | PDF | Abstract Views: 484 | PDF Views: 3 |
Book Scan
Smartonomics:Simple, Powerful Macroeconomic Tools for Success in an Uncertain World | ||
Basant Potnuru | ||
Vol 35, No 2 (2017), Pagination: 78-78 | ||
ABSTRACT | PDF | Abstract Views: 364 | PDF Views: 2 |