AMBER – ABBS Management Business and Entrepreneurship Review

Abstract

RMC is a readily available product any time and every time now a days in major metros and towns across India and it is replacing traditional site mixed concreting at construction sites across India due to its various advantages. The RMC industry is witnessing a sweeping changes in the customer mindset that large number of concrete users are migrating the Ready-mixed concrete from the traditional site-mixed concrete across the country and not much importance is being given to the cost factor due to the product advantages and easy availability in all the important cities across India.

Today ready-mixed concrete as a product is continuously evolving and moving forward by not only replacing traditional SMC but also giving a lot of value addition to the construction industry by offering new generation special green concrete products through continuous innovation, research and product development by the RMC Companies in India and green marketing is gaining more significance day by day.

This pilot market study concept research paper aims to bring out the growth of RMC Industry in India and customer preference on smc vs rmc and recent developments and availability of new RMC special green products in the market using greener industrial by products like Flyash and GGBS as partial replacements to OPC Cement which is not so eco friendly. The benefits and the value additions of these products to the end consumers is also highlighted with focus on the green marketing initiatives for growth for these products in future.

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