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This research paper focuses on the key challenges faced by companies during the Covid-19 era. The author has highlighted the supply chain challenges faced by the companies are: supply shocks, demand shocks, aftershocks and new normal. Paradigm shift in the consumer behaviour also discussed with 3Ps (price, promotion and portfolio). Secondary data and expert opinions were gathered and discussed. The author has selected three aggregator businesses i.e taxi aggregator business, food chain aggregator business and agricultural produce aggregator business for discussion. In this context companies like Uber, Ola, Fast Track Taxi, Zomato, Swiggy, Dunzo, ITC, Abiona, MyVishwa Technologies and Ninjacart and their business practices are also discussed. Business leaders’ opinions and the studies conducted by BCG, PWC, KPMG and Accenture are also highlighted. This paper also explains the demand planning during uncertain times. Technology is the key to manage the business in short run. The importance of Machine Learning (ML) & Artificial Intelligence, Data Science and Predictive Analysis are also discussed.


Aggregator Business Model, Covid-19 Pandemic, New Normal, Online-Market Place.
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