Open Access Open Access  Restricted Access Subscription Access

TVS Motors: An Emergent Leader in the History of South Indian Businesses


Affiliations
1 Acharya Bangalore B-School (ABBS), Bengaluru, India
 

Automobile sector is very fast growing in recent times, as many want more sophistication and comfort. The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand, overtaking Thailand to become third in 2010. As of 2010, India was home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making India the second fastest growing automobile market in the world (after China). India's passenger car and commercial vehicle manufacturing industry recently overtook Brazil to become the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. From 2011 to 2012, the industry grew 16-18%, selling around three million units. Annual vehicle sales are projected to increase to 4 million by 2015, not 5 million as previously projected [Source: Society of Indian Automobile Manufacturers (SIAM)].

Keywords

South Indian Business, Automobiles, TVS, SWOT.
User
Notifications
Font Size

Abstract Views: 262

PDF Views: 147




  • TVS Motors: An Emergent Leader in the History of South Indian Businesses

Abstract Views: 262  |  PDF Views: 147

Authors

M. Bhargavi
Acharya Bangalore B-School (ABBS), Bengaluru, India

Abstract


Automobile sector is very fast growing in recent times, as many want more sophistication and comfort. The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand, overtaking Thailand to become third in 2010. As of 2010, India was home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making India the second fastest growing automobile market in the world (after China). India's passenger car and commercial vehicle manufacturing industry recently overtook Brazil to become the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. From 2011 to 2012, the industry grew 16-18%, selling around three million units. Annual vehicle sales are projected to increase to 4 million by 2015, not 5 million as previously projected [Source: Society of Indian Automobile Manufacturers (SIAM)].

Keywords


South Indian Business, Automobiles, TVS, SWOT.