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Review of Consumer Behavior towards Organic Food Products in Bangalore City


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1 Department of Management, Pondicherry University, Karaikal, India
 

This paper intends to research the measurements important to customers in India connected with their pre purchase evaluation of organic food products. Information was gathered in Bangalore City at various Organic food stores located across city. A Total of hundred and sixty paper-based responses were received. The results of this study uncovered that Indian customers' buying behavior towards organic food product is affected by the factors like: Organic product related, Certification&other regulatory factors, and their attitude (variety seeking and self-indulgence). Further, these factors had an direct&indirect effect on the while they search, purchase&consume organic food products.
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  • Review of Consumer Behavior towards Organic Food Products in Bangalore City

Abstract Views: 308  |  PDF Views: 146

Authors

C. Madhavaiah
Department of Management, Pondicherry University, Karaikal, India
L. Shashikiran
Department of Management, Pondicherry University, Karaikal, India

Abstract


This paper intends to research the measurements important to customers in India connected with their pre purchase evaluation of organic food products. Information was gathered in Bangalore City at various Organic food stores located across city. A Total of hundred and sixty paper-based responses were received. The results of this study uncovered that Indian customers' buying behavior towards organic food product is affected by the factors like: Organic product related, Certification&other regulatory factors, and their attitude (variety seeking and self-indulgence). Further, these factors had an direct&indirect effect on the while they search, purchase&consume organic food products.

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DOI: https://doi.org/10.21095/ajmr%2F2016%2Fv9%2Fi1%2F103775