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Tuli, Ferdouse Ara
- The Effectiveness of Communication Practices with the Customers: A Comparative Study between Eastern Bank Limited and Mutual Trust Bank Limited
Abstract Views :282 |
PDF Views:137
Authors
Affiliations
1 Business and Economics, Daffodil International University, BD
2 Business, ASA University Bangladesh, BD
1 Business and Economics, Daffodil International University, BD
2 Business, ASA University Bangladesh, BD
Source
Asian Business Review, Vol 3, No 3 (2013), Pagination: 31-39Abstract
Communication has been considered as the lifeblood of every business organization. In case of banking business in Bangladesh, the effective communication is a must for convincing the customers. The reason behind that, the number of banks is increasing day-bay-day. Thus, the competition of banking business in Bangladesh is going to be severely critical for the bankers. So, this paper attempts to explore the tools and techniques used by the bankers of Eastern Bank Limited and Mutual Trust Bank Limited to communicate with their customers. This paper also attempts to reveal the opinion of bankers and customers regarding the effectiveness of communication practices by the authority of Eastern Bank Limited and Mutual Bank Limited and prescribed some possible courses of actions to make the communication more effective with their customers.Keywords
Business, Communication, Customer, Banker, Effectiveness, BangladeshFull Text
- Corporate Social Activities of Private Commercial Banks in Bangladesh: An Evaluation
Abstract Views :381 |
PDF Views:173
Authors
Affiliations
1 Faculty of Business, Asa University Bangladesh, BD
1 Faculty of Business, Asa University Bangladesh, BD
Source
Asian Business Review, Vol 4, No 2 (2014), Pagination: 38-40Abstract
Every business organization has some responsibilities to the people because organizations need people to sell their products. No organization can make profit without selling products to the customers. However, every bank needs customers to sell products for earning profits. In this case, the authority of each bank should accomplish some activities for the well-being of the people in the society. Thus, this paper attempts to evaluate the corporate social activities of private commercial banks in Bangladesh. This paper also tries to explore the problems of corporate social activities accomplished by the private commercial banks in Bangladesh and suggests some measures to enhance the performance of the banks while they are accomplishing social activities for the people in the society.Keywords
Corporate, Social, Bank, People, Bangladesh.Full Text
References
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