AADYA -National Journal of Management and Technology

Hemant Patil ¹, Sandeep Goundgawe ²

Affiliations
1 Ramseth Thakur College, Kharghar, IN
2 YMT College of Management, Kharghar, IN

Abstract

Marketing ethics is viewed as an important because of marketing's interface with many diverse stakeholders. Thus it is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined and regulated not only from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background but it should also provide a complete understanding of the domain of marketing ethics. There are laws which are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors. They may also provide additional protection for those most vulnerable in society. Consumer protection laws are a form of government regulation, which aim to protect the rights of consumers as well as fair trade, competition and accurate information should be practiced in the marketplace. The present paper endeavors to study the concept of Ethics in Marketing, fair and unfair trade practices, Protection of consumers against exploitation by businessmen and Schemes for protecting consumers.

Keywords

Marketing, Ethics, Consumer Protection.

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