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In today's scenario, there is a radical shift in how business is being conducted and how people interact. The introduction of personal computers, the Internet, and e-commerce have had a tremendous impact on how businesses operate and market. The introduction of social media technology is accelerating and can expect it to have a similar impact on businesses now and into the future. As new technologies became available, a business that learns to use new technologies gain great benefits. In a short span of time, social media has become one of the most loved mediums for the Indian youths today. Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. The purpose of this paper is to analyse the business benefits of Social Media Marketing and to provide some solutions towards the complex choice of Social Media channels. The paper presents the theoretical considerations based on which the business benefits of Social Media Marketing can be defined. It promotes extreme cross-communication and interaction. Unlike traditional media channels, which offer a one-way experience, social media is based on a two-way interactive experience between the consumer and the company.

Keywords

E-Commerce, Social Media Marketing, Cross-Communication, Social Media Channels, Traditional Media.

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