AADYA -National Journal of Management and Technology

Reshma Ghorpade ¹

Affiliations
1 YMT College of Management, Kharghar-Navi Mumbai, IN

Abstract

With rapid growth of the Internet and globalization of market, the E-tail sector has become an increasingly competitive and dynamic business environment. Business and marketing activities are affected by the invent of Internet technologies and the Internet is revolutionizing commerce, marketing, retailing, shopping and advertising activities of products and services. Online buying has allowed consumers to buy their favorite products at the click the mouse while sitting at their homes. Presently, there are more than a hundred virtual shopping stores in the country that allow consumers living in tier 1, tier 2 and tier 3 cities, big or small towns and in villages-to enjoy the quality of leading brands. E-tailers offers everything from electronic gadgets such as mobile, computer, camera, TV, clothes, books, kitchen appliances, furnitures, Jewelery, Cosmetics&contraceptives. The main objective of this study is to understand the impact of after sales services on credibility of etailers.

Keywords

Etailing, Electronic Gadgets, Globalization, Virtual Shopping.

Full Text

   

Reshma Ghorpade ¹

Affiliations
1 MMS Department, Y.M.T. College of Management, IN

Abstract

Mobile phones have been adopted as an everyday technology, and they are ubiquitous in social situations as users carry them around as they move through different physical locations throughout the day. As a communicative device, the mobile phone has been gradually taken up in ways that move beyond merely providing a channel for mediated conversation in the world of marketing&advertisement .This paper explores one such appropriation i.e. blue jacking, the practice of sending unsolicited messages over Bluetooth to Bluetooth-enabled devices such as mobile phones, PDAs or laptop computers, sending a vCard which typically contains a message in the name field sending short (i.e. for blue dating or blue chat) to another Bluetooth enabled device via the OBEX protocol. This technique is used at many places like cinema theaters, train station, shopping malls, mobile phone shops etc.

Keywords

Blue Jacking, Bluetooth, Blue Chat, PDA, OBEX Protocol.

Full Text

   

Reshma Ghorpade ¹

Affiliations
1 YMT College of Management, Kharghar, IN

Abstract

It's easy for businesses to keep track of what we buy, but harder to figure out why. While we are all making around 500 conscious and unconscious decisions a day, a marketer remains busy with that one important question: "how am I going to seduce consumers into buying my product?" The solution may lie in the new marketing revolution of neuroscience, in which different methods can determine consumer experiences without actively asking questions. There is a large gap between conscious and unconscious behavior, people act differently than they say and remember. 95% of our choices are made unconsciously, and thus: if you as a marketer want to predict and influence buying-behavior, you need to first understand how the brain works. Each year, over 400 billion dollars is invested in advert is ing c ampa igns. Yet, conventional methods for testing and predicting the effectiveness of those investments have generally failed because they depend on consumers' willingness and competency to describe how they feel when they are exposed to an advertisement. Neuromarketing offers cutting edge methods for directly probing minds without requiring demanding cognitive or conscious participation. This is where neuromarketing comes in.

Keywords

Neuromarketing, Advertising, Marketing Research, Consumer Behavior, FMRI, EEG, Neuroscience.

Full Text