AADYA -National Journal of Management and Technology https://www.i-scholar.in/index.php/AADYA <p>AADYA -National Journal of Management and Technology (NJMT) is an online open access journal which aims to promote the new innovative ideas and help to integrate their ideas with in all fields of Management and Technology thus can implement it with the help of this Journal.</p> en-US sanjeevk@ymtcollegeofmangement.org (Dr. Seema Unnikrishnan) sanjeevk@ymtcollegeofmangement.org (Prof. Sanjeev Kadam) Thu, 01 Mar 2018 00:00:00 +0000 OJS 2.4.2.0 http://blogs.law.harvard.edu/tech/rss 60 Gender Diversity Management at Workplace: Time for a Paradigm Shift in Organisational Programs and Practices an Empirical Study on it Organizations in Navi Mumbai https://www.i-scholar.in/index.php/AADYA/article/view/183156 Gender balance (or gender diversity) is by far the most high-profile of all inclusion and diversity topics in the corporate world. Diversity inclusion and managing diversity are becoming strategic issues for the multinational companies throughout the world. The technology sector is the second biggest employer of women in India, behind the pharmaceutical and care sector, according to a new report launched at the <em>NASSCOM Diversity &amp; Inclusion Summit</em> 2017, held in Bangalore. India's IT-BPM (business process management) industry currently employs nearly 3.9 million people, of which over 34 percent are women (1.3 million). The ' Women and IT Scorecard - India report', generated by NASSCOM in partnership with The Open University in the UK, states that over 51 percent of entry level recruits in the IT sector are women. Over 25 percent of women hold managerial positions and 1 percent are senior executives. In 2017, the number of firms that have more than 20 percent women at senior level will increase to nearly 60 percent, and nearly 51 percent of firms will have more than 20 percent of women at senior executive level, the report authors estimate. Tina Vinod, a diversity and inclusivity, said that while some firms are progressive and invest heavily in increasing the pipeline of women leaders within their organizations by adopting exclusive policies and comeback programs for women who have taken a break, others fall short. "Unfortunately, the systemic patriarchy and unconscious bias in our culture continues to seep into the workforce," she added, "The leaking pipeline of potential women leaders is a huge concern. Women continue to be viewed as primary care-givers and homemakers and this is a problem that our society as a whole needs to address.". This paper examines influence of different obstacles while managing the gender diversity at workplace and impact of diversity management programs and practices in different IT companies. Sneha Warrier, Shikha Pandey https://www.i-scholar.in/index.php/AADYA/article/view/183156 Thu, 01 Mar 2018 00:00:00 +0000 From Looking Bright to Looking Uncertain:Evolving Payment Wallet Scenario in India https://www.i-scholar.in/index.php/AADYA/article/view/183157 The introduction of digital wallets, Universal Payments Interface (UPI) and other new-age payment services has opened up new possibilities for sustainability of ideal cash less economic system. Traditionally, India is a cash-based economy with large proportion of its population neither financially literate nor having access to a formal banking system. Additionally India is also world's second biggest evolving smart phone market with over 220 million smart phone users. This highlights the increased penetration of mobile services and the possibility of adopting total digitization by continued customer education and adoption of newer technologies. Thrust to this is also added by various digital initiatives by the government which is adopting digitization at a faster pace and at the same time rolling out customer friendly digital platforms for faster and effective delivery. With reference to the above trend of being digital, this research paper focuses on the evolving "fintech" viz financial aspect of digital transaction and its relevance to the payment processing industry, but particularly the concept of e-wallets or digital wallets. Swarupa C. Kulkarni, Samidha D. Parab https://www.i-scholar.in/index.php/AADYA/article/view/183157 Thu, 01 Mar 2018 00:00:00 +0000 Socio-Economic Impact of GST https://www.i-scholar.in/index.php/AADYA/article/view/183158 Amidst economic crisis across the globe, India has posed a beacon of hope with ambitious growth targets, supported by a bunch of strategic undertakings such as the Make in India and Digital India campaigns. The Goods and Services Tax (GST) is another such undertaking that is expected to provide the much needed stimulant for economic growth in India by transforming the existing base of indirect taxation towards the free flow of goods and services. GST is also expected to eliminate the cascading effect of taxes. India is projected to play an important role in the world economy in the years to come. The expectation of GST being introduced is high not only within the country, but also within neighboring countries and developed economies of the world. Arun Kumar Mishra https://www.i-scholar.in/index.php/AADYA/article/view/183158 Thu, 01 Mar 2018 00:00:00 +0000 Analyzing the Mobile Phone Buying Behavior using SPSS https://www.i-scholar.in/index.php/AADYA/article/view/183159 Mobiles of different brands and configuration are available in the market. Generally consumers face the problem to select the suitable one according to his requirement. Here this paper uses the SPSS as data analysis tool/package for analyzing consumer behavior towards purchasing mobile phones based on certain parameters. Dataset is created using SPSS on data collected based on questionnaire from employees around Navi Mumbai. This study uses the correlation method to ascertain the impact of parameters on customer's mobile purchasing behavior. Praveen Gupta, Komal Shringare https://www.i-scholar.in/index.php/AADYA/article/view/183159 Thu, 01 Mar 2018 00:00:00 +0000 Role of Social Media in Boosting Women Entrepreneurship-The Indian Scenario https://www.i-scholar.in/index.php/AADYA/article/view/183160 <p>With social media becoming an integral part of many peoples' lives, it is being very productively used by smart women entrepreneurs. Social Media has become a boon for women professionals who are unable to pursue a full-time career in a conventional brick-and-mortar set up. Creative women with business ideas have started exploring business avenues through social media.</p><p>The influence of social media in buying decision of consumers has been very significant and it doubles up as an interface between producers/sellers and consumers of goods and services.</p><p>This paper is presented in the form of a case study, with an objective to understand the underlying reasons for using the social media as a medium of entrepreneurship by 2 successful women entrepreneurs.Apart from interviews with the two women entrepreneurs, this paper also relies heavily on published articles on the subject for better insights. The study reaffirms the popular beliefs that women are network savvy, entrepreneurs are able to reach the larger target consumer in a cost effective way, and social media entrepreneurship has definitely offered financial independence and a sense of pride and purpose, all with a negligible degree of risk.</p> Padma Priya Devanatha, Shaswati Saha https://www.i-scholar.in/index.php/AADYA/article/view/183160 Thu, 01 Mar 2018 00:00:00 +0000 Commodity Search Using Web Browser Extension https://www.i-scholar.in/index.php/AADYA/article/view/183161 There are so many e-commerce websites available now that the user gets confused as to which site will get them the best deal. Presently, there are websites which compare the prices but not the sentiments of the products. The user has to open the site, then input the product details and the price comparison lists thus get displayed. The proposed web browser extension presents a price comparison of all the online products to show us all the best possible prices for the products. We will extract the product information from URL using Pattern matching algorithm. The technology used for the system are Node.js, Angular.js and Mongo dB (No SQL database) Web scraping and Web Crawler. The web scraping and crawler are used to extract the raw data from e-commerce websites pages. This web browser extension will allow a simple and good experience of shopping products online. Hitendra A. Chavan, Harshad Bhojane, Rohan Naik, Osho Priyadarshi https://www.i-scholar.in/index.php/AADYA/article/view/183161 Thu, 01 Mar 2018 00:00:00 +0000 Satisfaction of Employee with Employee Wellness Programs https://www.i-scholar.in/index.php/AADYA/article/view/183162 <p>Information Technology is one of the most important industries in the Indian economy today. Over the past decade, IT industry in India got tremendous boost and even the efficiencies empowered by the employees in the IT sector has brought its increasing acceptance in global business.</p><p>The industry has also created a lot of employment opportunities for the Indian workforce which has earned an image of 'low cost' but 'high quality' technical workers. But the long working hours, deadlines, changes in technology has affected the health of these workers.This has led to the emergence of Employee Wellness Programs which have become preferred option for a lot of companies as against Curative health care.</p><p>This paper describes a study to determine the utilisation of employee wellness programs at IT companies in Mumbai. A sample of convenience (n =50) from IT companies in Mumbai were surveyed by using a questionnaire containing 10 items related to the utilization and satisfaction of employees with Employee Wellness Programs.The results indicated that overall the employees who were surveyed were quite satisfied with the Employee Wellness Programs which were conducted in their companies. The major benefit seemed to be that the majority of the employees felt that they were more physically fit after attending the programs and that they will regularly participate in the programs and will also encourage others to participate in the same.</p> Gunjan Hasijani, Swati Sabale https://www.i-scholar.in/index.php/AADYA/article/view/183162 Thu, 01 Mar 2018 00:00:00 +0000 Link Spam Analysis Using Hybrid Techniques https://www.i-scholar.in/index.php/AADYA/article/view/183163 Link spam is a form of spamming that recently became publicized most often when targeting weblogs, but also affects wikis, guest-books, and online discussion boards. The applications or the blogs that contain any hyperlinks which are entered or displayed by the user or visitor, then that application or blog may be the containing some malicious spam links which makes the other visitors as a target. Such hyperlinks can increase the page rankings of that respective page in the Google search engine. This may lead to the suppression of other relevant search web pages as these malicious webpages (with increased page ranks) will appear at the top of the search results. There are some approaches to detect such spam links. The techniques involved in Link Spam Analysis are either Content-based or Link-based. In this report, we will be implementing both these techniques to improve the efficiency of detecting spam links. Crawler is used to extract the attached links to the web page. These URLs will be studied based on Content-based algorithms. This content will be used to process the web page. Based on this results, we will get the result whether the entered URL contains spam links or not. Vinita Kule, Darshana Ranbagle, Reshma Dabade https://www.i-scholar.in/index.php/AADYA/article/view/183163 Thu, 01 Mar 2018 00:00:00 +0000 A Study of the Customers Preference over Hybrid and Diesel Fuel Cars:A Review of Uran Taluka https://www.i-scholar.in/index.php/AADYA/article/view/183164 Pollution free environment is the necessity for today's world. So the preference of customers is changing from traditional fuel cars to hybrid fuel cars. The factors considered for this study were income, locality, brand preferences and spending capacity. The present research paper covers the study of Uran taluka and covering 150 respondents. The chi square test was used to study the association between locality and preference of fuel cars. And we concluded that locality as a factor has more impact on the preferences of customers over hybrid and diesel cars. Deepali Patil, Shruti Gharat, Trupti Gharat https://www.i-scholar.in/index.php/AADYA/article/view/183164 Thu, 01 Mar 2018 00:00:00 +0000 Video Clone Detector Using Hadoop https://www.i-scholar.in/index.php/AADYA/article/view/183165 Internet has become the most important part in the people's day-to-day life. It is widely used due to abundant resources. This available data are expressed in many forms such as text, pictures, audio, video and so on. Due to interest in videos there are various sites which provides with different kinds of videos, but it is not necessary that every video hold original content. The purpose of video copy detection is to differentiate between original and duplicate videos and find out the similarities between the content of the two videos. This is done with the help of two video copy detection techniques i.e. Frame Fusion based on Path Merging and Query Content Prediction. Due to billions of video present over the internet, it is not possible to perform the video copy detection process on a single machine approach as it is a hectic process. Using distributed computing platform i.e. Hadoop, efficiency would be improved. It is applied to calculate the hash values of a large number of videos and then match them. Nikita Bhoir, Akshata Kolekar https://www.i-scholar.in/index.php/AADYA/article/view/183165 Thu, 01 Mar 2018 00:00:00 +0000 Analysis of Preference of Students for Industrial Visit https://www.i-scholar.in/index.php/AADYA/article/view/183166 Industrial visit is one of the most important requirement for educational institutions specially Management Institutes. Through this research paper, we have analyzed the preference of students for Industrial Visit (IV) according to a particular age group and specialization. For this we have taken sample of 40 Students of Bharati Vidyapeeth's Institute Management Studies and Research. Further, the effect of age group and specialization of students were evaluated using chi-square test and it was found that there is no association of age group and preference of Industrial Visit (IV) but on the other hand, there is a strong association between the specialization opted by students and preference of Industrial Visit (IV). This shows that the output of students is not affected by age but by their specialization. Shruti Maske, Ashima Malik, Krima Shah https://www.i-scholar.in/index.php/AADYA/article/view/183166 Thu, 01 Mar 2018 00:00:00 +0000 Cryptocurrency-The World of Cryptocurrencies https://www.i-scholar.in/index.php/AADYA/article/view/183167 <p>Cryptocurrency is a form of secured digital asset. Cryptocurrency is regulated without interference of any centralized financial authorities like Banks. It is controlled online by a group of currency holders themselves which is possible only using Internet.</p><p>Cryptocurrencies use decentralized technology to let its users do secured transactions and keep record of all transactions without the need to use intermediate Financial Institutes like bank. They are maintained on a distributed open catalog called blockchain, which is a record of all transactions updated and held by currency holders.</p> Priyanka Tandel, Sneha Mestry https://www.i-scholar.in/index.php/AADYA/article/view/183167 Thu, 01 Mar 2018 00:00:00 +0000 A Research Study on the Digitalisation of Higher Education and its Impact on Teaching and Students Assessment in Commerce, Management and Science Colleges in Mumbai https://www.i-scholar.in/index.php/AADYA/article/view/183168 Mere traditional classroom teaching is now a matter of the past. Introduction of technology has revolutionized the way teaching is conducted. It offers the flexibility for learning to be available to students at any desired time or place. Digitalization of education has also blurred the borders that were previously defined by students and teachers being present in the same location at the same time. Over the last decade, distance and online learning is becoming increasingly popular in India. Online learning courses are on the rise and have been facilitated by the increase in digital technology now being available in most of the country. Additionally, with the introduction of the learning management systems (LMS), student assessment through digitalization technology is now a reality. Students can also interact with their peers in and outside of the classroom. The aspect of peer centred learning has also helped to steer the soft skills of the students. LMS would positively impact the teaching process and student assessment. Furthermore, it provides an opportunity for students and faculty to attend or conduct a session from an off - site location, therefore making the world seem smaller and more accessible. Malcolm F. Homavazir, R. Gopal https://www.i-scholar.in/index.php/AADYA/article/view/183168 Thu, 01 Mar 2018 00:00:00 +0000 Neuromarketing in Action-Towards a New Model of Persuasion https://www.i-scholar.in/index.php/AADYA/article/view/183169 Francis Crick once said, "There is no scientific study more vital to man than the study of his own brain. Our entire view of the universe depends on it." Neuroscience focuses on the most fascinating object in the universe i.e. the brain and its impact on behaviour and cognitive functions. Neuromarketing is the branch of neuroscience that applies the principles of neuroscience to study consumer behaviour. It is the formal study of the brain's responses to advertising and branding with the help of technologies such as functional Magnetic Resonance Imaging (fMRI), electroencephalography (EEG), biometrics, facial coding, eye tracking and other technologies to measure changes in activity in parts of the brain. Neuromarketing is the new field of enquiry which is introduced to study how the human brain experiences, interprets, decides and acts in response to advertising. This research paper will study and analyze the concepts, scope and methods of neuromarketing on the basis of secondary data. It will how the shift has taken place from traditional marketing practices and developed new marketing avenues. This paper will also highlight the challenges in the implementation of neuromarketing and suggest ways to overcome. Neha Singh, Simmy Jain https://www.i-scholar.in/index.php/AADYA/article/view/183169 Thu, 01 Mar 2018 00:00:00 +0000