Comparative Study of Retailing Vs E-Tailing in Upcoming Rural India with Special Reference to Villages around Navi Mumbai

With rapid growth of the Internet and globalization of market, the E-tail sector has become an increasingly competitive and dynamic business environment. Business and marketing activities are affected by the invent of Internet technologies and the Internet is revolutionizing commerce, marketing, retailing, shopping and advertising activities of products and services. Online buying has allowed consumers to buy their favorite products at the click the mouse while sitting at their homes. Presently, there are more than a hundred virtual shopping stores in the country that allow consumers living in tier 1, tier 2 and tier 3 cities, big or small towns and in villages-to enjoy the quality of leading brands. E-tailers offers everything from electronic gadgets such as mobile, computer, camera, TV, clothes, books, kitchen appliances, furnitures, Jewelery, Cosmetics&contraceptives. The main objective of this study is to understand the impact of after sales services on credibility of etailers.