Profiling of Android Phone Customers Using GPS Tracking System

The Global Positioning System (GPS) is progressively being adopted by private and public businesses to track and monitor humans for location-based services (LBS).The enhancement of GPS technology enables the use of GPS devices not only as navigation and orientation tool, but also as an instrument used to capture travelled routes: as sensors that measure activity on a city scale or the regional scale. Some of these applications include personal locators for people using Android Phone especially between the age group of 15 to 60. This application target people who are food lovers by profiling the customers on their behavior and demographics. The main purpose of this research paper is to study the methodology that can be used to attract more food lovers and customers through GPS Tracking System.