Knowledge of Personal Finance and its Impact on Investor's Decision-A Study with Special Reference to Mumbai

Personal financial management is increasingly important, and not just for investors. It is becoming essential for the average family trying to decide how to balance its budget, buy a home, fund the children's education and ensure an income when they retire. In the current financial crisis, people are uniquely impacted by household financial complexities. Moments of financial trouble are teachable opportunities to learn about personal finance and to improve their own money management skills. However, comprehensive strategies for educating them about personal finance have not yet emerged.

This research explores the state of people's financial education in India and its impact on their investment decisions. The study analyses the relationship between financial knowledge and other factors like age, gender and education The research was carried out among 100 investors in Mumbai using a structured questionnaire Data was analysed with the help of SPSS software .Research findings gave an insight into major areas focused on existing and potential issues related to personal financial management .The paper has major implications in identifying the key opportunities for Indian investors as well as policy makers in designing suitable programs for financial planning of investors.