A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Sarkar, Sohag
- The Art of Business Transformation
Authors
1 Management Consultant in Strategy & Operations.
Source
Telecom Business Review, Vol 6, No 1 (2013), Pagination: 67-76Abstract
The paper analyzes the end-to-end process of Telecom Business Transformation (which can be applied to other Industries as well). Today majority of the Telcos around the globe are engaged in a business transformation in some form or the other. A business transformation is required to keep pace with the internal and/or the external factors within the Telco. An internal factor maybe defined as an initiative which is driven from within the organization, example "Sustenance like keeping pace with the subscriber growth". While on the other hand, an external factor may also drive an organization to initiate a business transformation like the readiness for Mobile Number Portability.Business Transformations are critical to the success of an organization in near as well as long term. The same is required to provide the necessary fillip to an organization and the competitive advantage in the market place. Therefore, getting a business transformation "first time right" is crucial and the paper analyzes all aspects that essentially contribute to the success of a transformation program: Definition of Business Case, Resource deployment, Planning & Budgeting, Partner & Product Selection, Stakeholder Management, Performance Management, Change Management and overall Program Management.
The paper aims at assimilating the knowledge garnered during the implementation of large scale telecom business transformations within and outside the country. And present the key challenges faced by various Telcos in an anecdote manner and introspects the proactive resolution that would have helped in the transformation journey.
Keywords
Business Transformation, Telecom Business
References
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- Analyzing the Indian Subscriber Behavior Towards Mobile Social Media - A Data Monetization & Customer Engagement Perspective
Authors
1 Pacific University, Mumbai, IN
Source
Telecom Business Review, Vol 8, No 1 (2015), Pagination: 48-62Abstract
The Indian Mobile Services Industry is going through a paradigm shift in terms of their business model-moving away from a "Voice centric" business to a "Data focused" business. Mobile Operators are looking at new and innovative avenues to increase the data penetration or the contribution of non-voice revenue (currently hovering around 11%) with respect to their overall service revenue. A similar paradigm shift is also being witnessed in the manner in which communication and social interaction happens-with Social Media emerging as a front runner when compared to hitherto popular communication mediums: email and instant messaging service. The immense popularity of social media has attracted advertisers and enterprise users to effectively engage their prospective as well as existing customers using social media. In emerging markets like India, Social Media has been used for customer engagement and monetization.
Every day innovation in the mobile social media space is definig a win-win monetizing model for all the players in the value chain-device manufacturers, technology providers, telecom operators, and social media players. Operators are recognizing the need to investigate the subscriber behavior and aspirations relating to Mobile based Social Media. The extra-large investments in next generation high-bandwidth technologies like 3G & Broadband Wireless Access (BWA) will provide the required momentum to the mobile operators as subscribers resort to user generated content over social media. The paper analyzes the subscriber behavior to ascertain the avenues for customer engagement and monetization using this channel.
Keywords
Mobile Social Media, Social Media Monetization, Mobile Subscriber Engagement Using Social Media.- Data Monetization Strategies for New Age Digital Communication Providers in India
Authors
1 Pacific Academy of Higher Education & Research University (PAHER), Principal, Infosys Management Consulting, AU
2 Vodafone Idea, IN
Source
Telecom Business Review, Vol 12, No 1 (2019), Pagination: 23-34Abstract
India has quickly evolved into a converged digital communications market. It is the second largest telecom market with close to 1.2 billion subscribers and third largest Internet market which is nearing 500 million users. The Digital disruption has changed the market dynamics and the way the Telco’s operate today. This quicksilver Digital transformation has made way for this new makeover.
The interesting ‘phase-shift’ phenomenon has been the switching of the most valuable contributor towards the overall ARPU (Average revenue per user). Data revenue has toppled voice to come on the top with a practical swap in the percentage contribution figures (44% vs 21%).
The telecom regulator (Telecom Regulatory Authority of India) re-christened itself as Digital Communications Regulatory Authority of India (DCRAI); while the Telecom Commission became Digital Communications Commission (DCC). The National Telecom Policy (NTP 2012) is gives way to National Digital Communications Policy (NDCP). This regulatory change has formalized the hitherto Telecom sector to become a Digital Communication sector and the Network Operators as Digital Telco or Digital Communications Providers.
To be relevant in the Digital era the Telco’s have to innovate and evolve their business models: The induction of telecom sector within the overarching Digital ecosystem or economy (including the much needed regulatory policies); thus opens new avenues for growth and innovation driven business models. The research paper analyzes the myriad data monetization strategies that the Telco’s have and prioritizes their strategies and digital product/service initiatives to maximize data revenue monetization.
Keywords
Digital Telco, OTT, Data Monetization, Evolution of Telecom in India, Data Monetization Strategies, Digital Business, Mobile Network Operator.References
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- Consumer Behavior towards Mobile Social Media and OTTs from Data Monetization and Customer Engagement Perspective
Authors
1 Principal, Infosys Management Consulting, AU
2 Chapter Lead and Digital Product Owner, ANZ Bank,, AU
Source
Telecom Business Review, Vol 13, No 1 (2020), Pagination: 6-19Abstract
A remarkable growth has been illustrated by the Indian telecom industry. In terms of wireless customers, internet users and data consumption, the mobile communications sector has been at the forefront of this movement that will help India to be one of the biggest markets in the world. Social media witnessed a similar evolution, that become a worldwide phenomenon by transcending regional borders. Nearly 73% of total web users use social networking sites in one way or the other. In North & South America, Western Europe, and Oceania, the number of social media users is humongous. The research “Consumer behavior towards mobile social media and OTTs from data monetization and customer engagement perspective” summarizes the findings of a pan- India study conducted with the main objective of researching customers’ behavior, expectations and key facilitators (Technology, Operation, Computer, etc.) that would then assist Indian mobile network operators (MNOs) to direct their strategy to monetize their data. It tracks user behavior towards social media platforms and offers perspectives from the marketing and customer care perspective on popular social networking, mobile phone items, devices, the effect of social networking/OTT platforms on the voice and messaging systems of the network, as well as the effect of customer interaction on social media.Keywords
Digital Telco, OTT, Data Monetization, Data Monetization Strategies, Digital Business, Mobile Network Operator, Top OTTs, Top Social MediaReferences
- Allen & Overy. (2012). The impact of social media on your business. Retrieved from http://www.allenovery.com
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- Sarkar, S., & Sarkar, P. (2019). Data monetization strategies for new age digital communication providers in India. Telecom Business Review, 12(1), 23-34.Retrieved from http://52.172.152.24/index.php/tbr/ article/view/190562
- Sujata, J., Sohag, S., Tanu, D., Chintan, D., Shubham, P.,& Sumit, G. (2015). Impact of over the top (OTT) services on telecom service providers. Indian Journal ofScience and Technology, 8(S4), 145-160.
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