A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Sarkar, Pooja
- Data Monetization Strategies for New Age Digital Communication Providers in India
Authors
1 Pacific Academy of Higher Education & Research University (PAHER), Principal, Infosys Management Consulting, AU
2 Vodafone Idea, IN
Source
Telecom Business Review, Vol 12, No 1 (2019), Pagination: 23-34Abstract
India has quickly evolved into a converged digital communications market. It is the second largest telecom market with close to 1.2 billion subscribers and third largest Internet market which is nearing 500 million users. The Digital disruption has changed the market dynamics and the way the Telco’s operate today. This quicksilver Digital transformation has made way for this new makeover.
The interesting ‘phase-shift’ phenomenon has been the switching of the most valuable contributor towards the overall ARPU (Average revenue per user). Data revenue has toppled voice to come on the top with a practical swap in the percentage contribution figures (44% vs 21%).
The telecom regulator (Telecom Regulatory Authority of India) re-christened itself as Digital Communications Regulatory Authority of India (DCRAI); while the Telecom Commission became Digital Communications Commission (DCC). The National Telecom Policy (NTP 2012) is gives way to National Digital Communications Policy (NDCP). This regulatory change has formalized the hitherto Telecom sector to become a Digital Communication sector and the Network Operators as Digital Telco or Digital Communications Providers.
To be relevant in the Digital era the Telco’s have to innovate and evolve their business models: The induction of telecom sector within the overarching Digital ecosystem or economy (including the much needed regulatory policies); thus opens new avenues for growth and innovation driven business models. The research paper analyzes the myriad data monetization strategies that the Telco’s have and prioritizes their strategies and digital product/service initiatives to maximize data revenue monetization.
Keywords
Digital Telco, OTT, Data Monetization, Evolution of Telecom in India, Data Monetization Strategies, Digital Business, Mobile Network Operator.
References
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Authors
1 Principal, Infosys Management Consulting, AU
2 Chapter Lead and Digital Product Owner, ANZ Bank,, AU
Source
Telecom Business Review, Vol 13, No 1 (2020), Pagination: 6-19Abstract
A remarkable growth has been illustrated by the Indian telecom industry. In terms of wireless customers, internet users and data consumption, the mobile communications sector has been at the forefront of this movement that will help India to be one of the biggest markets in the world. Social media witnessed a similar evolution, that become a worldwide phenomenon by transcending regional borders. Nearly 73% of total web users use social networking sites in one way or the other. In North & South America, Western Europe, and Oceania, the number of social media users is humongous. The research “Consumer behavior towards mobile social media and OTTs from data monetization and customer engagement perspective” summarizes the findings of a pan- India study conducted with the main objective of researching customers’ behavior, expectations and key facilitators (Technology, Operation, Computer, etc.) that would then assist Indian mobile network operators (MNOs) to direct their strategy to monetize their data. It tracks user behavior towards social media platforms and offers perspectives from the marketing and customer care perspective on popular social networking, mobile phone items, devices, the effect of social networking/OTT platforms on the voice and messaging systems of the network, as well as the effect of customer interaction on social media.Keywords
Digital Telco, OTT, Data Monetization, Data Monetization Strategies, Digital Business, Mobile Network Operator, Top OTTs, Top Social MediaReferences
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