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Senthilkumaran, P.
- Marketing Approaches for Library and Information Products and Services
Abstract Views :310 |
PDF Views:15
Authors
Affiliations
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala, IN
2 National Dairy Research Institute, Bangalore, Karnataka, IN
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala, IN
2 National Dairy Research Institute, Bangalore, Karnataka, IN
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Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 49, No 4 (2012), Pagination: 399-404Abstract
This paper deals with the marketing approach of library and information services. Libraries have been considered essential to educational and research endeavors and have relied on instituitional financial support for their continuing operations. The 6Ps of marketing mix is place, product, price, process, promotion and person (Staff) have been discussed. This paper also focused on marketing strategies for special libraries. Practical solutions are provided on how to implement a marketing strategy in library and information centre. Marketing is necessary to introduce a new function, a new concept and new services and products.Keywords
Library Services, Information Services, Marketing, Marketing Strategies.References
- Sharma (A.K); Bhardwaj (S). Marketing and promotion of Library Services. ICAL. 2009. Advocacy and Marketing. Retrieved July 29, 2010 from http://crl.du.ac.in/ical09/papers/index_files/ical-79_73_172_2_RV.pdf
- Kanadiya (P K). Marketing and promotion of library and Information Services. SRELS Journal of Information Management. Vol. 46(4); 2009; p459-466.
- Kannan (M). Marketing of Information Products and services in libraries. Ed. By Anandan (C) and Gangatharan (M ). New Delhi, Kanishka Publishers distribribution, 2006, p142-144.
- Kotler (P). Marketing for non profit organization Ed.2, Prentice Hall of India, 1985, p25
- Zachert (M J); Williams (R V). Marketing measures for information services. Special libraries. Vol. 17; 1986; p61-70.
- Dragon (A C). Marketing the library. Wilson library bulleting. Vol. 53(7); 1979; p498-502.
- Publication Indicators in S&T Studies:Researchers' Limitations
Abstract Views :202 |
PDF Views:15
Authors
Affiliations
1 Spices Board, Indian Cardamom Research Institute, Kailasanadu, PO, Myladumpara, Idukki, Dt, Kerala-685 553, IN
1 Spices Board, Indian Cardamom Research Institute, Kailasanadu, PO, Myladumpara, Idukki, Dt, Kerala-685 553, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 48, No 5 (2011), Pagination: 491-496Abstract
Scientometric approaches lead to trace the evolution of the discipline over time that marks the changes and cognitive shift within a discipline and topicality. Such assessments are on the way to become standard tools of evaluation and analysis in science policy decisions. This paper investigates the usage of bibliographic databases as tools of scientometric research, identify the problems encountered in using the bibliographic databases as tools of scientometric research, to discuss and describe the nature and extent of problems of the scientometric researchers is using the bibliographic databases and suggest measures to overcome and control the identified problems.Keywords
Scientometrics, Publications, Bibliographic Database, Spices Research.References
- Arunachalam (S). Agricultural research in India- A profile based on CAB Abstracts 1990-1994. Report submitted to NISSAT, DSIR, New Delhi, July 1998.
- Chandrakumar (V). Health Sciences Inforamtmion Resources: Some issues. Paper presented at MLAI 2004 National Convention, Chennai, 2004, December 9-11.
- Ivancheva (L). Scientometrics Today: Methodological Overview. Collnet Journal of Scientometrics and Information Management. Vol. 2; 2008; p47-56.
- Jayashree (B); Arunachalam (S). Mapping fish research in India. Current Science. Vol. 79; 2000; p613-620.
- Kennedy (L). The false focus in online searching; the particular case of undergraduates seeking information for course assignment in the humanities and social science. Reference and User Services Quarterly. Vol. 38; 1999; p267-273.
- Senthilkumaran (P). R&D output on Spices amongst the Asian countries: A Cross National Analysis. 2005. Unpublished Ph.D Thesis, University of Madras, Chennai.
- Information Literacy Programmes in India
Abstract Views :390 |
PDF Views:20
Authors
Affiliations
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala, IN
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 48, No 3 (2011), Pagination: 357-363Abstract
The developments in ICT have affected every segments of society and all levels of education. Users need to acquire new sets of skills in order to utilize the resources at learning centres. They will have to be taught as to how to manage their learning process to an unprecedented degree. This paper gives the meaning of information literacy, needs and importance of information literacy programs, librarians role in the information literacy programmes and information literacy in Indian context. Suggests for information literacy plan for various communities to take India to Millennium 2020 and recommendations are made for the implementation of Information Literacy Program.Keywords
Information Literacy, Information Communication Technology, Literacy Programme.References
- http://nosferatu.cas.usf.edu/lis/il/definition.html.
- http://portal.unesco.org/ci/ev/php?.
- http://worldcomputerliteracy.net/
- http://www.abdulkalam.com/currentnews/address/india
- http://www.ala.org/acrl.
- http://www.indianchild.com/population.html/
- http://www.infolit.org
- Mangla (P B). Information Society, information system and National Development: A conceptual Approach. In: 21st National Conference on the Society of Information Science, Roorkee, IIT, 2003, p8.
- Manorama Yearbook (English version). Kottayam, Malayala Manorama, 2006, p512-514.
- Satish Kanamadi; Vishakha Vichare. Information literacy programmes for social scientists: A tool for harnessing e-resources. SRELS Journal of Information Management. Vol. 43(3); 2006; p283-293.
- Sudhir Kumar; Subhajit Choudhury; Leena shah. Information literacy mission in digital environment a prospects and plans for developing society in Inda. In: World Library and Information Congress: 70th IFLA General Conference and Council 22-27August 2004, Argentina: http://www.ifla.org/IV/ifla70/prog04.htm.
- Availability and Utility of Tamil Nadu Archives Library
Abstract Views :345 |
PDF Views:6
Authors
Affiliations
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685553, IN
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685553, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 38, No 3 (2001), Pagination: 255-266Abstract
The scope of this study is in two folds. First is to make a descriptive account of need for Archival Institution and function of Archives. Secondly, the study extended to assess the user attitudes, their behavior towards the library services, their interaction with library staff and the problems identified by them. Besides suggestions offered for improvement of the library services and thereby reports user opinion of the same.Keywords
Tamilnadu Archives Library, Archival Institution, Users Opinion, User Behaviour.- Use Pattern of Information Channels by the Scientists and Engineers: A Case Study
Abstract Views :234 |
PDF Views:5
Authors
Affiliations
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685553, Kerala, IN
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685553, Kerala, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 40, No 1 (2003), Pagination: 29-40Abstract
This paper reveals the use pattern of information channels by the scientists of CECRI, Karaikudi and engineers of BHEL, Tiruchirappali, Tamil Nadu. The data analyzed from the questionnaires showed that most of the scientists and engineers make use of formal channels more frequently than informal channels. Scientists and engineers collected most of their information through printed media. Most of the scientists have contact with persons elsewhere in their own establishment (informal channel). Most of the scientists and engineers depend heavily on scientific periodicals (formal channel) for getting their information. 'While pursuing to learn a new field' is the occasion through which the engineers receive their information; whereas, most of the scientists receive their information through 'while searching specifically'. Both of them feel that all communication channels that they need should be available in the library. Most of the scientists and engineers agree that easy accessibility makes them to access a particular information source. Scientists do their work in central laboratories; whereas, engineers do their work in divisions. Engineers apply their collected information for development task; whereas, scientists use it for their research purpose. Though the collected information is applied to various tasks - the mode of acquisition of information by scientists and engineers is same. Engineers and scientists attended conferences less frequently. The channel, library bulletin, provides most of the information on what is published in their field for both scientists and engineers. Fifty percent of engineers and 33.3% of scientists make 5 to 10 visits to their library in a month. Engineers spend more than 20 minutes to scan various communication channels for a particular information; whereas, scientists spend more than 40 minutes for it.Keywords
Information Channels, Scientists, Engineers, Use Pattern.- Spice India:A Bibliometric Study
Abstract Views :217 |
PDF Views:5
Authors
Affiliations
1 Indian Cardamom Research Institute, Myladumpara, Kailasanadu 685553, Kerala, IN
2 Indian Cardamom Research Institute, Myladumpara, Kailasanadu 68553, Kerala, IN
1 Indian Cardamom Research Institute, Myladumpara, Kailasanadu 685553, Kerala, IN
2 Indian Cardamom Research Institute, Myladumpara, Kailasanadu 68553, Kerala, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 40, No 4 (2003), Pagination: 431-438Abstract
Bibliometric study of the 'Spice India' journal forthe period 1997-2001 is analyzed to understand the various characteristics of literature on the subject. Based on collected data, the study attempts to examine the year-wise distribution of articles, authorship pattern, length of articles, year-wise distribution of citation, subject wise breakup of articles and leading authors. Some inferences are also suggested based on the output of the analysis.Keywords
Spice India, Bibliometric Study.- Journal of Spices and Aromatic Crops:A Bibliometric Appraisal
Abstract Views :287 |
PDF Views:5
Authors
Affiliations
1 Indian Cardamom Research Institute, Myladumpara, Kailasanadu 685 553, Kerala, IN
1 Indian Cardamom Research Institute, Myladumpara, Kailasanadu 685 553, Kerala, IN