Indian consumers are diverse in nature due to their varied social, cultural and regional backgrounds. “Understanding Indian consumers” is a compilation of twenty papers authored by industry practitioners and academicians which can give readers insights about consumer mindset in Indian social and cultural context. The contributors have made an effort to provide practical insights along with theoretical frameworks.
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- Contemporary Research in Management
- Excerpts of select Summer Internship Reports 2011
- Conference Proceedings
- International conference on Emerging Trends in Finance and Accounting
- International Conference on Managing Human Resources at the Workplace
- Excerpts of select Summer Internship Reports 2012
- Monthly Newsletter