SDMIMD Journal of Management

Open Access Open Access  Restricted Access Subscription or Fee Access

Understanding Indian Consumers (2017)


Affiliations
1 Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore, India
 

Indian consumers are diverse in nature due to their varied social, cultural and regional backgrounds. “Understanding Indian consumers” is a compilation of twenty papers authored by industry practitioners and academicians which can give readers insights about consumer mindset in Indian social and cultural context. The contributors have made an effort to provide practical insights along with theoretical frameworks.
User
Notifications

Abstract Views: 277

PDF Views: 89




  • Understanding Indian Consumers (2017)

Abstract Views: 277  |  PDF Views: 89

Authors

S. Jayakrishnan
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore, India

Abstract


Indian consumers are diverse in nature due to their varied social, cultural and regional backgrounds. “Understanding Indian consumers” is a compilation of twenty papers authored by industry practitioners and academicians which can give readers insights about consumer mindset in Indian social and cultural context. The contributors have made an effort to provide practical insights along with theoretical frameworks.


DOI: https://doi.org/10.18311/sdmimd%2F2018%2F21684