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Study of Consumer Preference for Unbranded Detergent Powder at Bhiwandi Rural in Thane District


Affiliations
1 BNN College, Bhiwandi, India
2 Jawaharlal Nehru College, Wadi, Nagpur, India
 

Use of detergent for washing clothes for purity in ancient India is mentioned in Hindu scripture i.e. Manusmriti. which was written in 2nd century BCE to 3rd century CE. It is declared that in ancient time for cleaning purpose material used were alkaline earth, arista fruit, Sripada fruit and the paste of white mustard. After the revolution of industries and many research in laundry product lead to manufacturing of detergent in various forms such as powder, liquid and bar. Now a days fabric softener, eco-friendly detergents are as an advance version of detergent concept are running in the market.

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  • http://busine ss.mapsofindia.com/fmcg/detergent.html

  • https://businessjargons.com/branding.html

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  • Study of Consumer Preference for Unbranded Detergent Powder at Bhiwandi Rural in Thane District

Abstract Views: 352  |  PDF Views: 201

Authors

Surekha R. Dhende
BNN College, Bhiwandi, India
Sonal Keshraj Singh
BNN College, Bhiwandi, India
Sanjay Tekade
Jawaharlal Nehru College, Wadi, Nagpur, India

Abstract


Use of detergent for washing clothes for purity in ancient India is mentioned in Hindu scripture i.e. Manusmriti. which was written in 2nd century BCE to 3rd century CE. It is declared that in ancient time for cleaning purpose material used were alkaline earth, arista fruit, Sripada fruit and the paste of white mustard. After the revolution of industries and many research in laundry product lead to manufacturing of detergent in various forms such as powder, liquid and bar. Now a days fabric softener, eco-friendly detergents are as an advance version of detergent concept are running in the market.

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