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Comparative Study of Net Banking vs Mobile Payment Apps


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1 Depatment of Business Management, AMS School Of Informatics, Hyderabad, India
 

Over the years Indian Banking Sector has undergone many transformations. Post Liberalization, with coming together of market forces because of globalization and new technologies have made business highly competitive. These changes have major effect on service industry like banking. Increased material comfort, more disposable income, tech savvy nature, has increased their expectation. Many leading banks are putting huge resources into transforming the customer experiences. Customers are most important to a series of new opportunities and challenges facing banks. Today banks are facing an array of competitors.

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  • Comparative Study of Net Banking vs Mobile Payment Apps

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Authors

M. Sailaja
Depatment of Business Management, AMS School Of Informatics, Hyderabad, India

Abstract


Over the years Indian Banking Sector has undergone many transformations. Post Liberalization, with coming together of market forces because of globalization and new technologies have made business highly competitive. These changes have major effect on service industry like banking. Increased material comfort, more disposable income, tech savvy nature, has increased their expectation. Many leading banks are putting huge resources into transforming the customer experiences. Customers are most important to a series of new opportunities and challenges facing banks. Today banks are facing an array of competitors.

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No Keywords.

References