Sanshodhan

Open Access Open Access  Restricted Access Subscription Access

Consumer Behavior of Urban Women Towards Selected Cosmetics: A Study of Nagpur City


Affiliations
1 Yashwantrao Gudadhe Patil Memorial College of Arts, Commerce & Science, Nagpur, India
 

Women are very much concerned about beauty and thus are known for hygienic practices, Cosmetics are one of such products which are meant for the skin care. Now days, multiple brands of Cosmetics are available in the market. Women are known to use more amount of Cosmetics than men, thus they can also be dynamic while purchase habits of Cosmetics brand is concerned, so there is a gap to be filled in this regard In order to fill the above said gap to the extent possible, a study is under taken to know women consumer behavior towards Cosmetics.

Keywords

No keywords
User
Notifications
Font Size

  • G. Laxmipraba,” Consumer behavior towards bathing soaps”, Business Vision, Vol.3, No.3, Aug-Sep 2007

  • Kuldeep Singh, Dr. S.C.Varshney, “Consumer behavior and marketing trends of toilet soaps in Ghaziabad Dist.-A Survey” , Indian Journal of Marketing, Vol.XXXIII, No.2, Feb 2003

  • Hind Nasir Al-Shudukhi, Raad Abdul Kareem Habib, “Brand choice as a function of consumer decision making: A study of factors underlying Saudi women selection of facial makeup brands, J.King Saud Univ., Vol.8 Admin. Sci.(2) pp 3-27 Riyadh(AH 1416/1996)

  • A. Vinod, “marketing management”, Calicut university central co-operative stores Ltd. No. 4347,2009.

  • Dinu G & Dinu L Impact Of Advertising On Consumer Behavior In The Resita City Population, Annals & Proceedings of Daaam International annals Of DAAAM For 2012 & Proceedings Of The 23rd International DAAAM Symposium, Volume 23, No.1, 2012.

  • Dr. Sriparna Guha, “ The changing perception and buying behaviour of women consumer in UrbanIndia”, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:2319-7668. Volume 11, Issue 6 (Jul.- Aug. 2013), PP 34-39.

  • Ghulam Shabbir Khan Niazi And Javaria Siddiqui and Burhan Ali Shah And Ahmed Imran Hunjra, “Effective advertising and its influence on consumer buying behavior ” , Information Management and Business Review, Vol. 4, No. 3, pp. 114-119, Mar 2012.Available Online at http://mpra.ub.unimuenchen.de/40689.

  • Geeta Sonkusare, “Impact of television advertising on buying behavior of women consumers'[With special reference to FMCG Products ] Chandrapur city”, International Journal of Businessand Management Invention, Volume 2 Issue 3, March. 2013, PP.31-38. Available online at - www.ijbmi.org.

  • Surinder Kr. Miglani, “Indian Women's Buying Behavior &Their Values for the Market”, VSRDIJBMR,Vol. 1 (3), 2011, 1 5 9 - 1 6 3 . Availableonline www.visualsoftindia.com/journal.html

  • T. Ravikumar (2012) “ a study on impact of visual media advertisements on women consumers buying behaviour in Chennai city”, ZENITH International Journal of Multidisciplinary Research, Vol.2 Issue 2, February 2012.

  • Websites:

  • http://sci-toys.com/ingredients/soap.html

  • http://www.soap-making-resource.com

  • http://www.udel.edu/alex/chapt6.html

  • http://www.superprofesseur.com/19.html

  • http://en.wikipedia.org/wiki/advertising


Abstract Views: 242

PDF Views: 150




  • Consumer Behavior of Urban Women Towards Selected Cosmetics: A Study of Nagpur City

Abstract Views: 242  |  PDF Views: 150

Authors

Ajay Nanaji Saratkar
Yashwantrao Gudadhe Patil Memorial College of Arts, Commerce & Science, Nagpur, India

Abstract


Women are very much concerned about beauty and thus are known for hygienic practices, Cosmetics are one of such products which are meant for the skin care. Now days, multiple brands of Cosmetics are available in the market. Women are known to use more amount of Cosmetics than men, thus they can also be dynamic while purchase habits of Cosmetics brand is concerned, so there is a gap to be filled in this regard In order to fill the above said gap to the extent possible, a study is under taken to know women consumer behavior towards Cosmetics.

Keywords


No keywords

References