Browse Title Index

Issue Title
Vol 2, No 2 (2012) A Business Model for Inclusive Marketing to Improve the Profitability of the Fishing Industry in the Villages of Coastal Mumbai Abstract
Dyti Dawn, Somdutta Brahma, Tanya Jain
Vol 4, No 1 (2013) A Study on Digital Marketing Preferences of Generation Y with Specific Reference to the Purchase of Laptops Abstract
Sujata Joshi
Vol 4, No 1 (2013) A Study on Perception of Investors Towards Gold as an Investment Avenue in Madurai City Abstract
M. Santhi
Vol 3, No 1 (2012) A Study on Popular Retail formats Adopted by Retailers in India Abstract
Hormaz Dali Patel, Jaydip Chaudhari
Vol 5, No 1&2 (2014) Acceptance of Technology Based Self Service Banking Among Mature Customers Abstract
Rajiv Sindwani, Manisha Goel
Vol 1, No 2 (2011) Achieving Sense of Freedom by Brands Abstract
Ankita Derasaria, Gaurav Kumar
Vol 8, No 1 (2017) An Assessment of the Relationship Among Brand Trust, Perceived Value and Brand Loyalty Abstract
Nischay Kumar Upmannyu, Sneha Rajput
Vol 5, No 1&2 (2014) An Empirical Study to Assess the Relationship Between Environmental Consciousness and Green Purchasing Decisions Among Youngsters Abstract
Meenal Guglani, Tejinderpal Singh
Vol 9, No 1 (2018) Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour:A Study on Consumer Durables in India Abstract
Shaunak Roy, Shivaji Banerjee
Vol 4, No 1 (2013) Assessment of Customer Centric Practices Abstract
Dhananjay Bapat
Vol 3, No 2 (2013) B2B Marketing through Social Media using Web Analytics Abstract
Debi Prasad Dash, Alok Sharma
Vol 3, No 2 (2013) Book Review on – ‘What Works’ by Hamish MCrae Abstract
Gauri Joshi
Vol 2, No 1 (2011) Building Social Business: The New Kind of Capitalism that Serves Humanity's most Pressing Needs Abstract
Amit Kumar
Vol 4, No 1 (2013) Cause Related Marketing: A Strategy to Communicate Corporate Social Responsibility Abstract
Sheetal Soni, Abhishek Soni
Vol 9, No 1 (2018) Consumer Characteristics and Technology Based Self Service Banking Service Quality: Evidence from Delhi NCR Region Abstract
Rajiv Sindwani
Vol 1, No 2 (2011) Consumer Engagement - The Experiential Way Abstract
Devyani Rohatgi
Vol 5, No 1&2 (2014) Consumers Preference for Buying Home Appliances: An Empirical Study in Selected Outlets of Durg-Bhilai City Abstract
Pooja G. Luniya, Manoj Verghese
Vol 2, No 1 (2011) Content Marketing Abstract
Avinash A Murthy
Vol 1, No 2 (2011) Critical Success Factors for Experiential Marketing: Evidences from the Indian Hospitality Industry Abstract
Samrat Dasgupta, Saranjit Gupta
Vol 7, No 1-2 (2016) Customer Perception towards Organic Food Products in Selected Regions of Mumbai Abstract
Vinita Bhatia, Savita Panwar
Vol 2, No 2 (2012) Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing Abstract
Mainak Kanjilal, Utsav Ghosh, Ranjan Chaudhuri
Vol 3, No 2 (2013) Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector Abstract
Nischay K. Upamannyu, Garima Mathur
Vol 3, No 1 (2012) Effective Branding Strategies of Multinational Corporations in International Markets: The Case of India Abstract
Ritu Arora, Roopali Sharma
Vol 2, No 1 (2011) Emerging Trends in Marketing Post Recession Abstract
Pratima Sheorey
Vol 7, No 1-2 (2016) E-Retailing and Consumer Purchase Decision Abstract
Mohd Fasi
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