Vol 6, No 1&2 (2015)

Table of Contents

Vol 6, No 1&2 (2015)

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Articles

What Matters to South African Bank Customers? A Case Study of Four Main South African Banks
Kingstone Mutsonziwa
 Vol 6, No 1&2 (2015), Pagination: 1-13
ABSTRACT |  PDF     Abstract Views: 229  |  PDF Views: 0
Sustainable Destination Development & Implications for the State of Jammu & Kashmir
Insha Amin, Anish Yousaf, Rakesh Sharma
 Vol 6, No 1&2 (2015), Pagination: 14-20
ABSTRACT |  PDF     Abstract Views: 152  |  PDF Views: 0
Perceived Benefits of Loyalty Programmes and their Impact on Purchase Intentions of Customers
Alka Sharma, Palvi Bhardwaj
 Vol 6, No 1&2 (2015), Pagination: 21-32
ABSTRACT |  PDF     Abstract Views: 376  |  PDF Views: 0
Evolution of Consumption:An Insight into Consumer Derivatives and Marketing Implications
Ekta Duggal
 Vol 6, No 1&2 (2015), Pagination: 33-38
ABSTRACT |  PDF     Abstract Views: 118  |  PDF Views: 0