PRIMA: Practices and Research in Marketing

Consumer Engagement - The Experiential Way
Devyani Rohatgi
Vol 1, No 2 (2011), Pagination: 3-7
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Critical Success Factors for Experiential Marketing: Evidences from the Indian Hospitality Industry
Samrat Dasgupta, Saranjit Gupta
Vol 1, No 2 (2011), Pagination: 8-19
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Integrated Outdoor Advertising Solution
Kiran Sundaram, Sudeep Chatterjee
Vol 1, No 2 (2011), Pagination: 20-26
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Relevance of Inter-Sectoral Breakthrough Marketing Strategies in the Indian Paint Industry
V.B. Khanapuri, Nikhil Sen Nair, Richa Kulkarni, Rucha Sankhe
Vol 1, No 2 (2011), Pagination: 33-40
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The Role of Technology in Consumer Engagement Management
Malhar H. Shah
Vol 1, No 2 (2011), Pagination: 41-45
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Achieving Sense of Freedom by Brands
Ankita Derasaria, Gaurav Kumar
Vol 1, No 2 (2011), Pagination: 46-50
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Scope of Interactive 3D Modelling Technology for Greater Consumer Engagement in India, through Experiential Marketing
Nikitha Gorur, Sayantani Choudhuri
Vol 1, No 2 (2011), Pagination: 51-56
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Measurement of ROI in Experiential Consumer Engagement
Debayan Roy, Sandeep Duvvuru
Vol 1, No 2 (2011), Pagination: 57-60
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Indian Consumers and Experiential Marketing - The Retail Way
Sukirti Pandey, Priyanka Darji
Vol 1, No 2 (2011), Pagination: 27-32
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"We are like that only"
Pratima Sheorey
Vol 1, No 2 (2011), Pagination: 61-62
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