Table of Contents
Vol 3, No 1 (2012)
Open Access
Subscription Access
Articles
| Effective Branding Strategies of Multinational Corporations in International Markets: The Case of India | ||
| Ritu Arora, Roopali Sharma | ||
| Vol 3, No 1 (2012), Pagination: 4-14 | ||
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Abstract Views: 493 | PDF Views: 2 | |
| Impact of Advertisements on Consumer Decision Making Process | ||
| K. Rama Mohan Rao, U.V. Adinarayana Rao | ||
| Vol 3, No 1 (2012), Pagination: 15-27 | ||
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Abstract Views: 467 | PDF Views: 2 | |
| Impact of Persuasive Communication on Product Awareness and Purchase Intention: A Quasi-Experimental Study of Probiotic Products | ||
| Tejinderpal Singh, Mayur Hangloo, Harmeet Kaur | ||
| Vol 3, No 1 (2012), Pagination: 28-42 | ||
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Abstract Views: 376 | PDF Views: 2 | |
| A Study on Popular Retail formats Adopted by Retailers in India | ||
| Hormaz Dali Patel, Jaydip Chaudhari | ||
| Vol 3, No 1 (2012), Pagination: 43-51 | ||
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Abstract Views: 374 | PDF Views: 2 | |