Vol 9, No 1 (2018)

Table of Contents

Vol 9, No 1 (2018)

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Articles

Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour:A Study on Consumer Durables in India
Shaunak Roy, Shivaji Banerjee
 Vol 9, No 1 (2018), Pagination: 1-17
ABSTRACT |  PDF     Abstract Views: 21  |  PDF Views: 1
Influence of Social Group Via Consumer Conformity Framework - A Conceptual Review
Arun Kaushal, Suvigya Awasthi
 Vol 9, No 1 (2018), Pagination: 18-27
ABSTRACT |  PDF     Abstract Views: 18  |  PDF Views: 1
Impact of Acculturation and Ethnocentrism on Food Consumption:Evidence from Rural India
Manish Das
 Vol 9, No 1 (2018), Pagination: 28-38
ABSTRACT |  PDF     Abstract Views: 19  |  PDF Views: 1
Consumer Characteristics and Technology Based Self Service Banking Service Quality: Evidence from Delhi NCR Region
Rajiv Sindwani
 Vol 9, No 1 (2018), Pagination: 39-49
ABSTRACT |  PDF     Abstract Views: 19  |  PDF Views: 1