Journal of Strategic Human Resource Management

C. H. Arunchand ¹, Hareesh N. Ramanathan ¹

Affiliations
1 TOC H School of Management and Research, TOC H Institute of Science and Technology, Arakkunnam, Cochin, IN

Abstract

Organizational culture is the collective behavior of employees who form the core of an organization. It is shaped by organization values, visions, norms, working language, systems, and symbol. It also includes beliefs and habits of employees. Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important needs at work, their employee morale gets boosted up. Such a positive morale can lead to better organizational performance. But when employees are negative and unhappy about their workplace and feel that their work is not appreciated, their employee morale becomes negative or low. If the morale of the employees is low, the productivity of the company will be affected as employees will not be able to meet their goals. The prevailing culture in an organization can have an impact on the morale of the employees. The study was conducted in order to find out the Impact of Organizational culture on employee morale. From this study it was found that the culture existing in public sector undertakings is bureaucratic culture and the morale of the employees is low. But on further analysis it becomes clear that level of bureaucratic culture has no effect on employee morale. Results also pointed that employee morale vary among male and female employees. Level of morale was found to be more for male employees than their female counterparts.

Keywords

Organizational Culture, Organization Morale

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C. Pradeep Kumar ¹, R. Sakthivel ², Hareesh N. Ramanathan ³

Affiliations
1 Bharathiar University, Coimbatore Tamil Nadu, IN
2 No Affiliation
3 Department of Management Studies, Toc H Institute of Science and Technology Kochi, Kerala, IN

Abstract

The robust growth of tourism industry was quite satisfactory even in the toughest macroeconomic environment across the globe. Nearly 85 percent countries have reported positive growth and out of this 33 percent have recorded double digit growth. The travel and tourism industry holds tremendous potential for contributing to the Indian economy also. The Government of Kerala, by way of an aggressive marketing strategy has envisaged the achievement of a yearly growth rate of fifteen percent on foreign tourist arrivals and seven percent on domestic tourist arrivals respectively. Despite the sluggishness in targeted market, tourism operators are putting all efforts to attract tourists with innovative marketing techniques to achieve the envisaged target. Though the Government of Kerala has taken so many initiatives to reduce the gap in the man power requirement, this could not be achieved. Attrition rate of this industry has not only been causing a dent on the performance of existing staff but it has an adverse effect also in the tourism sector as a whole. Keeping this in view, a questionnaire survey was conducted among the professionalsassociated with tourism industry to find out the competency needs of tourism managers who can perform and meet the target in this dynamic environment. The data was subjected to statistical analysis and found the various generic and functional competencies that are required for managing the tourism industry effectively.

Keywords

Competency Model, Generic Competency, Technical Competency, Kerala Tourism

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