Journal of Rural and Industrial Development

C. S. Ramanigopal ¹, G. Palaniappan ¹, N. Hemalatha ¹

Affiliations
1 No Affiliation

Abstract

Entrepreneurship is one of the most important elements in the process of economic growth and development for different reasons in any developing country. It is a process by which society changes technological information into products and services. This type of entrepreneurially ambitious innovation in products or services and processes is a critical engine driving the change process in a capitalist society. Entrepreneurship develops and grows not only technologically, but also sequentially and spatial inefficiencies in an economy. Entrepreneurship development related factors have inspired the emergence of entrepreneurship as a field of research and practice to any developing country. While this is one side, for the betterment of existing members those who are having industries in tiny, small and medium industries are in need of support to succeed in their business. In many developed and developing country, a facility called Common Facility Centre has been introduced, which can offer all sort of support within the same area where a group of industries are located by providing the most commonly needed facility such as marketing centers, testing laboratory centers, quality measuring centers, motivates the members and new entrants to come forward to develop their business with help of the Common Facility Centre, it can help them to reduce their operational costs and investment along with time management to complete the entrepreneurial commitment honestly. This study explores the features of Common Facility Centre as a Midas touch to entrepreneurs in increase their confidence level and decrease their operating cost, so that existing members get accelerated and new entrants got activated.

Keywords

Entrepreneurship, Tiny Small and Medium Industries, Developing Country, Common Facility Centre, Innovation

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G. Palaniappan ¹, C. S. Ramanigopal ², S. Subhashini ³

Affiliations
1 Department of Management Studies, Vinayaka Missions Kirupananda Variyar Engineering College, (Vinayaka Missions University), Tamil Nadu, IN
2 Department of Management Studies, Vinayaka Missions Kirupananda Variyar Engineering College (Vinayaka Missions University), Tamil Nadu, IN
3 Annapoorana Engineering College, Tamil Nadu, IN

Abstract

The Consumer Protection Act enacted in a unique and highly progressive piece of social welfare legislation can only give certain rights to the consumers, but its functioning and implementation largely depends on the awareness and efforts of the consumers themselves. The problem is more acute in the rural areas. To reach the rural consumers, it is crucial to involve the Panchayati Raj institutions in not only educating consumers but also ensuring that fake and spurious products are not promoted in the rural markets. The study aims to the rural people in aspects of creating consumer awareness and also aims to contribution towards consumer protection in Panchayati Raj institutions in Tamil Nadu. The interview schedules were prepared and collected for Panchayati Raj institutions. Rural people of selected sample of 66 villages from five districts were approached and finally 319 respondents were used for analysis. The study reveals that Panchayati Raj institutions in Tamil Nadu have been taken for minimum efforts taking by the rural consumer awareness and need to address the concerns of the rural consumers and the only way to forward is to involve the available constitutional mechanism of Panchayati Raj institutions.

Keywords

Consumer Protection, Panchayati Raj, Consumer Awareness, Rural People, Awareness.

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