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Empowering Youth for Sustainable Agribusiness: a Study of Kerala
There are clear signs of people moving away from agriculture sector in India. Same trend can be seen in the state of Kerala where youth are not ready to take up agricultural activities and are opting for white collar jobs. The paper analyses the current situation in Kerala state where the social development indicators are remarkable, but industrial development is not in a desirable way. Unemployment is in the severe form in Kerala. At the same time the dependence of Kerala on imports of food materials from elsewhere is increasing which are cultivated using chemical fertilizers and pesticides. The youth, of course, holds immense promises and potential which have been remained untapped in our country. The paper tries to give recommendations as to what can be done to attract youth towards agriculture and increase the number of agripreneurs in the state.
Agriculture, Agripreneur, Agri-business, Agriculture Education, Unemployment, Youth
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