Journal of Commerce and Accounting Research

Abstract

The present paper shall primarily focus upon the strategic management of the selected FMCG companies. The problems faced, basically due to the cost factor and the market structure, and the solutions thereafter in the form of strategies to find a way out are discussed. Light has been thrown on its practical implications and suggestions.

This paper is based upon the financial comparison of five Indian FMCG companies on certain preset parameters and thereafter analysing what should be their apt strategies for cost management to compete in market. Basically, the financial statement figures such as balance sheet, profit&loss statements, and the quarterly statements shall be taken as a secondary data and thereafter through findings and conclusion, we shall be suggesting the apt strategies that should be implemented. Few ratios have been picked up upon the basis of "cost" parameter since this research is primarily focusing upon the strategic cost management of the FMCG companies. The data are compared via tables and graphs.

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