Journal of Commerce and Accounting Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Factors Affecting Investment Decision of Working Women of Emerging Nations: Special Reference to Indian Metro Cities


Affiliations
1 Assistant Professor, Management Department, Gitarattan International Business School, New Delhi, India
     

   Subscribe/Renew Journal


Indian women are now actively participating in all fragments of society such as education, politics, media, science and technology; in the process, they are becoming financially independent also. With a changing scenario, women have started actively participating in investing their surplus money, although it all depends upon various parameters such as degree of their risk-taking capability, influence of family members and friends and the challenge to get exposed to modern and innovative investment avenues. This research study is focused on the identification of various factors affecting investment decision of working women of six metro cities of India namely Delhi/NCR, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. The survey is undertaken on a sample of 2680 educated women investors of the selected regions and the results highlight that certain factors like attachment, source of information, risk, quality of life and independent decisions make significant impact while deciding the investment avenues. The study is based on personal interviews with working women using a structured questionnaire. The study will be immensely useful to investment advisors, distributors, potential investors and academicians.

Keywords

Investment, Perception, Working Women, Emerging Economies, India, Exploratory Factor Analysis.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Awais, M., & Laber, H. (2016). Impact of financial literacy and investment experience tolerance and investment decision. International Journal of Economics and Financial Issues, 6(1), 73-79.

  • Bahl, S. (2012). Investment behaviour of working women of Punjab. ArthPrabhand: A Journal of Economics and Management, 1(6), 56-69.

  • Baker, H. K., Hargrove, M. B., & Haslem, J. A. (1974). An empirical analysis of the risk-return preferences of individual investors. The Journal of Financial and Quantitative Analysis, 12(3), 377-389.

  • Buddhapriya, S. (2009). Work family challenges and their impact on career decision. Institute of Economics and Finance, 34(1), 31-45.

  • Budhwar, P., Bhatnagar, J., & Saini, D. (2005). Women in management in the new economic environment: The case of India. Asia Pacific Business Review, 11(2), 179-193.

  • Chandra, A., & Kumar, S (2019). Factors influencing Indian individual investor behaviour. Department of Commerce and Business Studies. Journal of Economic Perspectives, 5(2), 129-151.

  • Davis, H. L. (1976). Decision making within the household. Journal of Consumer Research, 2(4), 241-260.

  • Duflo, E. (2011). Women’s empowerment and economic development. Department of Economics MIT. Journal of Political Economy, 116(5), 52-252.

  • Gaur, A., Sukijha, J., & Sharma, S. (2011). Difference in gender attitude in investment decision making in India. Research Journal of Finance and Accounting, 2(12), 215-234.

  • Glogger, M. (2008). Risk and return. Retrieved from http://university.akelius.de/library/pdf/risk_and_return_martin_glogger.pdf

  • Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2006). Multivariate data analysis. New York, Macmillan.

  • Hedlund, J. (2000). Risky business: Safety regulations, risk compensations, and individual behavior. Inquiry Prevention, 6(3), 82-90.

  • Hinkin, T. R. (1998). A brief tutorial on the development of measures for use in survey questionnaires. Organizational Research Methods, 1(1), 104-121.

  • Kansal, N., & Zaidi, P. K. (2015). Investment behavior of women in India. Proceedings of International Conference on Business Innovation and IT, 41, 939-962.

  • Kappal, J. M., & Rastogi, S. (2020). Investment behaviour of women entrepreneurs. Qualitative Research in Financial Markets, 12(4), 485-504.

  • Newton, L., & Cottrell, A. (2002). Female investors in the first English and welsh commercial joint stock bank. Journal of Banking and Research, 7, 54-61.

  • Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.

  • Riley, W. B., & Chow, K. V. (1992). Asset allocation and individual risk aversion. Financial Analysts Journal, 48(6), 32-37.

  • Sharma, A., & Douglas, J. (2017). Market research on factors influencing women’s preferences in investment decision making. International Journal of Management and Applied Science, 3(8), 79-86.

  • Sharma, C. P. (2019). Identification of factors influencing investors’ perception towards investment in mutual funds. Journal of Commerce and Accounting Research, 8(3), 18-24.

  • Vasagadekar, P. (2014). A research paper on investment awareness among indian working women with reference to Pune region. International Journal of Scientific & Engineering Research, 5(6), 59-73.

  • Veluchamy, R., & Thangaraj, V. (2020). Determinants of investment behaviour among women executives. Third International Conference on Contemporary Issues on Management and International Technology (ICMIT), Kuala Lumpur, Malaysia.

  • Warren, W. E. E., Stevens, R. E., & McConkey, C. W. (1990). Using demographic and lifestyle analysis to segment individual investors. Financial Analysts Journal, 46(2), 74-77.


Abstract Views: 298

PDF Views: 1




  • Factors Affecting Investment Decision of Working Women of Emerging Nations: Special Reference to Indian Metro Cities

Abstract Views: 298  |  PDF Views: 1

Authors

Pooja Chaturvedi Sharma
Assistant Professor, Management Department, Gitarattan International Business School, New Delhi, India

Abstract


Indian women are now actively participating in all fragments of society such as education, politics, media, science and technology; in the process, they are becoming financially independent also. With a changing scenario, women have started actively participating in investing their surplus money, although it all depends upon various parameters such as degree of their risk-taking capability, influence of family members and friends and the challenge to get exposed to modern and innovative investment avenues. This research study is focused on the identification of various factors affecting investment decision of working women of six metro cities of India namely Delhi/NCR, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. The survey is undertaken on a sample of 2680 educated women investors of the selected regions and the results highlight that certain factors like attachment, source of information, risk, quality of life and independent decisions make significant impact while deciding the investment avenues. The study is based on personal interviews with working women using a structured questionnaire. The study will be immensely useful to investment advisors, distributors, potential investors and academicians.

Keywords


Investment, Perception, Working Women, Emerging Economies, India, Exploratory Factor Analysis.

References