International Journal of Education and Management Studies

Vaibhav Tripathi ¹

Affiliations
1 Department of Commerce & Business Administration, University of Allahabad, Allahabad, UP, IN

Abstract

The agricultural sector feeds around 57 percent of total workforce in India. This sector has its own set of problems like decreasing productivity, increase in cost of production, lower quality, environmental threat, and increase m poverty and suicide among farmers. It becomes important to study about the challenges that the sector is facing and to evaluate possible solutions to meet the challenges. This paper tries to evaluate organic farming as an option to deal with the problems faced by the agricultural sector and to point out the new business opportunities that organic farming brings for entrepreneurs and existing farmers.

Keywords

Organic Farming, Green Marketing, Entrepreneurship, Sustainability.

Full Text