International Journal of Education and Management Studies

Sonia ¹

Affiliations
1 Institute of Management Studies and Research, Maharishi Dayananda University, Rohtak, IN

Abstract

There in an increasing realisation in the recent times that the success of a business enterprise in a complex and changing information regarding environment lies in the efficient management of its human resources. Information is an asset and accomplishment of any organisation to coordinate its activities. Therefore, recently Information Technology has started playing an important role in storing and using information in every aspect. Human resource information systems combine all of your human resource functions, including benefits administration, payroll, recruiting and training, performance analysis and review into one comprehensive solution. The HRIS software offers key business intelligence which will help you not just track and manage your BR functions, but will also assist you in making informed decisions, thereby increasing your overall efficiency and productivity. Our solutions are specifically designed for today's human resource professionals and their requirements. Bank on us to turn your human resource into your company's greatest asset. HRIS has also advantages in HR management because it curtails time and cost consuming activities leading to a more efficient HR department. This system reduces the long BR paper trails that is often found in most BR divisions of companies and leads to more productive department on the whole.

Keywords

Information Technology, HRM

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Sonia ¹

Affiliations
1 Institute of Management Studies and Research, Maharishi Dayananda University, Rohtak, Haryana, IN

Abstract

The Indian Fast Moving Consumer Goods (FMCG) industry began to shape during the last fifty odd years. The FMCG sector is a corner stone of the Indian economy. This sector touches every aspect of human life. Indian FMCG market has been divided for a long time between the organized sector and the unorganized sector. Unlike the US market for FMCG which is dominated by a handful of global players, India's Rs. 460 billion FMCG market remains highly fragmented with roughly half the market going to unbranded, unpackaged home-made products. This presents a tremendous opportunity for makers of branded products who can persuade consumers to buy branded products. Globally, the FMCG sector has been successful in selling products to the lower and middle income groups, and the same is true in India. Over 70 percent of sales are made to middle class households today and over 50 percent is in rural India. The sector is excited about a burgeoning rural population whose income is rising and which is willing to spend on goods designed to improve lifestyle. Also with a near saturation and cut throat competition in urban India, many producers of FMCGs are driven to chalk out bold new strategies for targeting the rural consumer in a big way. Moreover, the arrival or existence of these goods must be known to consumer so that they can take interest and if found suitable to their needs and wants, they may go for ultimate purchase. The only way to reach this objective advertising is the dire need because; advertising is a mirror of society, reflecting people tastes habits and desires. Advertising is used for commercial purposes. Advertising today is used by everyone whether he is an individual, group, a company, a service organization, government and or social, non-commercial organization. It is advertising that keeps media independence align. Ad money pumps life into newspapers, magazines, and radio and television stations. Without this money, the media would depend upon government or on political parties having vested interests for survival and would lose its freedom. Advertising gives the public the right to choose between many options, many brands

Keywords

Awareness Level, Customers Goods

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