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Sowmya, S.
- Consumers' Perception Towards Frozen Meat Products in Coimbatore City
Abstract Views :458 |
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Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN
Source
International Journal of Education and Management Studies, Vol 9, No 2 (2019), Pagination: 78-81Abstract
The erosion of traditional culinary habits and the acceleration of consumer lifestyles are leading to a decrease in the time spent cooking at home in India, particularly amongst younger consumers. As a result, there is a growing demand for convenient, packaged processed meat products. This study aims at finding out the consumer perception on frozen meat products using Likert scaling technique and the problems faced by the consumers while purchasing it using Garrett's ranking technique. Purposive sampling method was employed to collect details from consumers of Coimbatore city. A structured questionnaire was used to collect primary data from consumers through fact to face interview. From the results it is concluded that the consumers perceive frozen meat products to be convenient and readily available in different quantities and the major problem faced is the high cost of those products.Keywords
Frozen Meat Products, Consumer Perception, Likert Scaling Technique, Garrett's Ranking Technique.References
- Becker, T., Benner, E., & Glitsch, K. (2000). Consumer perception of fresh meat quality in Germany. British Food Journal, 102(3), 246-266.
- Dhanavandan, S. (2016). Application of garret ranking technique: Practical approach. International Journal of Library and Information Studies, 6(3), 135-140.
- Kiran, M., Prabhu, K. N., Paramesha, S. C., Rajshekar, T., Praveen, M. P., Punitkumar, C., & Nagabhushan, C. (2018). Consumption pattern, consumer attitude and consumer perception on meat quality and safety in Southern India. International Food Research Journal, 25(3), 1026-1030.
- Saifullah, A., Ahmad, N., Ahmed, R., & Khalid, B. (2014). Frozen food revolution: Investigating how availability of frozen food affects consumer buying behavior. International Journal of Economics, Commerce and Management, 2(8), 2348-0386.
- Vanhonacker, F., Pieniak, Z., & Verbeke, W. (2013). European consumer perceptions and barriers for fresh, frozen, preserved and ready-meal fish products. British Food Journal, H 5(4), 508-525.
- Https://www.businesswire.com/news/home/20170516006559/en/Global-Frozen-Food-Market—Opportunity-Analysis
- Https://www.ibef.org/industry/indian-food-industry.aspx
- Https://www.icfa.org.in/assets/doc/reports/Indian_Meat_Market.pdf
- Https://www.lumieresolutions.com/idea-watch/?p=325
- Https://www.pmewswire.com/news-releases/frozen-meat-market—global-industry-analysis-size-share-growth-trends-and-forecast-2017—2026-300613127.html
- Https://www.techsciresearch.com/report/india-frozen-food-market-by-product-type-frozen-snacks-frozen-fruits-and-vegetables-frozen-meat-poultry-and-seafood-and-others-by-organized-vs-unorganized-competition-forecast-and-opportunities/819.html
- Https://www.vetextension.com/current-livestock-animal-husbandry-statistics-india/
- Consumer's Brand Preference of Packaged Drinking Water in Coimbatore City
Abstract Views :197 |
PDF Views:0
Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN
Source
International Journal of Education and Management Studies, Vol 9, No 3 (2019), Pagination: 121-124Abstract
In India, 80% of the diseases are water-borne and 60-80% children suffer from this. 50000 people die every day due to water contamination with 8 million cases of typhoid every year in India. Packaged drinking water industry is at a whooping rate of growth with nearly 200 brands in India, 80% being local. So the consumers need to be diligent in brand selection. The present paper aims to study the brand preference of consumers in Coimbatore City. Totally 120 consumers were selected by convenience sampling method in Coimbatore City. Percentage analysis, Garrett's ranking and Likert analysis were used to study the brand preference and factors influencing the purchase of packaged drinking water and to examine the brand loyalty and brand switching behavior of consumers. The study indicated that Bisleri and Sirnvani were the most preferred brands. Quality, taste and comparatively lower price were the important factors which influenced the purchase of packaged drinking water. The brand name acts as a vital source for preference of brands. The consumers remain loyal as long as the brand is available in their local market and there is a consistency in price.Keywords
Consumer Brand Preference, Packaged Drinking Water, Brand Loyalty, Brand Switching Behavior.References
- Kesavan, D.N., & Ramasubramania, A. (2016). Consumers' awareness on packaged drinking water brands in Ramnad District Likert mean score analysis. International Journal of World Research, If Issue XXXIV.
- Kesavan, D.N., & Ramasubramania, A. (2016). Brand preference and consumers' awareness towards packaged drinking water in Ramnad district: An analysis. Asia Pacific Journal of Research, I, Issue XXXIV.
- Venkateshwari, D.K.V. (2016). A study on consumer perception towards packaged drinking mineral water. International Journal of Multidisciplinary Research and Development, J(9), 184-186.
- Vanitha, D.S. (2017). Consumer's awareness and attitude towards packaged drinking water in Thoothukudi district. International Journal of Research-Grnnthaalayah, 5(1), 47-57. https://doi.org/10.5281/zenodo.345100
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- infochangeinidia.org.indiastat.com