International Journal of Education and Management Studies

Rajneesh Ahlawat ¹

Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN

Abstract

The cable television industry in India is poised for one of its most significant development in the last decade - a transformation to the Digital Addressable System (DAS) for television distribution. Cable operators in a DAS regime would be legally bound to transmit only digital signals so that each user in the network would be uniquely identifiable to the service provider. Digital television is expected to provide the consumer access to a higher number of TV channels, customized tariffs, availability of broadband, other value-added-services and enhanced user experience through better viewing quality and consumer service. TRP figures provided by TAM is considered as the holy Bible for media planners, advertisers and television channels.

Keywords

Cable Digitization, Television Audience Measurement, Issues And Challenges

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Rajneesh Ahlawat ¹

Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, Haryana, IN

Abstract

While circulation numbers continue to grow across all editions of newspapers, this is more evident in the regional editions, which seem to have a very strong brand following. While the 'instant news' era of 24 hour news channels on television has had its impact on the circulation numbers of newspapers, it is evident that India still 'wakes-up' with a cup of tea and the newspaper. The highest circulated daily in India still remains a regional language newspaper. At the national level, the English language dailies rule. A trend that is picking-up is that of the digital edition of newspapers.

Keywords

Print, Online News Readership

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