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Authors
Affiliations
1 Department of Anthropology, Qayid-i-Azam University, Islamabad, PK
Source
International Journal of Education and Management Studies, Vol 6, No 3 (2016), Pagination: 386-389
Abstract
The paper deals with the symbolic representation of red color among natives of Rawalakot. A district in state of Azad Kashmir. The mam objectives of this study were to investigate the significance of culture in the ways people establish the meaning of red color, what role the self and socio-cultural influence play in an individual's interpretation and establishment of meaning of red color, and to know about physical and mental effects of red color with joy, happiness, love, depression, celebrations etc.. In this paper an attempt has been made to understand that how people culturally attached with red color and symbolize their lives with it. Colors are considered not in isolation, but they are mainly studied in contrasting pairs or in sequences. Researchers found that a specific color could have different associations in different conditions, and that generally the associations are more abstract than concrete. The present study focused on the use of colors in a specific culture, and results will show that one color may imply different meanings at the same place, and this makes us to understand on how colors are construed in cross cultural diversity This paper deals with the ways how a specific color (red) conveys meanings in two primary ways - natural associations and psychological symbolism. The qualitative anthropological techniques were used to collect empirical data.
Keywords
Red Color, Culture, Natural Association, Psychological Symbolism.
