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Singh, Gurbir
- Perceived Effects of Advertisements on Purchase and Intention to Purchase of Green Durables
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Authors
Gurbir Singh
1,
1
Affiliations
1 School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab, IN
1 School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab, IN
Source
International Journal of Education and Management Studies, Vol 8, No 3 (2018), Pagination: 362-365Abstract
The main objective of advertising is to increase the sale of the product. Marketers use various numbers of ways in advertising to increase their sale. Creating awareness, remembering appeals and persuasive advertisements are popular advertising techniques. Advertisements help the markets to build unique brand image among consumers' mind. It makes the people brand favorable. The major goal of sale figure achievement can be achieved by making effective advertisements. Advertising effectiveness creates brand favourability. It persuade the people to buy from advertised brand.Keywords
Advertisements, Purchase Intension, Green Durable, Sales.
References
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- A Study of Factors Influencing the Purchasing of the Camel Milk by Customers: A Study of Rajasthan State
Abstract Views :204 |
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Authors
Affiliations
1 Punjab Dairy Development Board, Ludhiana, Punjab, IN
2 Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan
3 Division of Animal Physiology & Biochemistry, ICAR-Central Sheep & Wool Research, Institute Avikanagar, Tonk Rajasthan, IN
1 Punjab Dairy Development Board, Ludhiana, Punjab, IN
2 Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan
3 Division of Animal Physiology & Biochemistry, ICAR-Central Sheep & Wool Research, Institute Avikanagar, Tonk Rajasthan, IN
Source
International Journal of Education and Management Studies, Vol 9, No 3 (2019), Pagination: 160-163Abstract
Camelus dromedaries, the Indian camels, are in the IUCN red list of threatened species. According to Times of India news excerpt appeared on 19th Dec, 2016; the Indian camel may be placed to Critically Endangered Species in IUCN list very soon which is not a good sign. Further, it states that according to the census, the population of camels inthe state had fallen from 421,836 in 2007 to 325,713 in 2012, registering a drop of22.79 per cent. IUCN is the International Union for Conservation of Nature founded in 1984 to create databases of animals and plants and their status. Primary reason of Indian camels for inclusion in the red list of IUCN is the sharp decreasing trend in population. The total sample of 200 of camel milk consumers were analyzed about different factor influencing the purchasing of camel milk such as educational status, occupation, number of family members, monthly household income, monthly consumption expenditure, amount spent on camel milk per month, annual income, source of camel milk, frequency of buying camel milk, quantity purchase per day, recommendation behind taking camel milk, use of camel milk and end use of camel milk.Keywords
Camel Milk Consumers, Endangered Species, Purchasing Power.References
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