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Preeti,
- A Study of Customer Preference Towards Patanjali Products
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Authors
Affiliations
1 Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, IN
1 Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 8, No 2 (2018), Pagination: 202-205Abstract
Customer preference is affected by the advertising, social media. Patanjali is one of the great competitor of FMCG products in the market. So this study analysed why customer are interested to purchase patanjali products. For this purpose this study is carried out through a survey from 100 respondents. The result are of the study is analyzed by using descriptive study The data has been collected through standardized questionnaire which is developed by the Jaggi and Ghosh .The result of the study shows that most of the respondents are satisfied with the products of patanjali.Keywords
FMCG, Customer Preference, Advertising , Buying Behavior.
References
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- Media Technology Used According to Preferences by Different Age Categories of Urban Respondents
Abstract Views :206 |
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Authors
Preeti
1,
Sushma Kaushik
1
Affiliations
1 Department of Extension Education and Communication Management I.C. College of Home Science, CCS Haryana Agricultural University, Hisar, Haryana, IN
1 Department of Extension Education and Communication Management I.C. College of Home Science, CCS Haryana Agricultural University, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 8, No 2 (2018), Pagination: 224-229Abstract
In most preferred media devices, mobile phone was the first preference of all age categories except above 60 who preferred TV at first place. For news purpose TV remams the most preferred source for almost all age groups except above 60 age group who preferred newspaper the most. While, regarding source of entertainment internet remams the most preferred source in 16-30 and >30-45 age groups whereas among >45-60 and above 60 age group, TV remained as the most preferred device for the entertainment. As regards, source of information internet was the most preferred in 16-30 and >30-45 age groups whereas in >45-60 and above 60 age group, printed media remams as the most preferred device for the information. Newspaper was perceived as most reliable media in all four age categories. While, As regards advertisement, TV got highest score among all 16-30 years (2.47 WMS) and >30-45 years (2.22 WMS) >45-60 years (2.3WMS) and above 60 (2.17WMS) age categories. In total most of the respondents used their TV, radio for 1-2 hours and newspaper, magazines for 0-lhours while as regards mobile, computer/laptop/tablets and internet or social mediamost of the respondents used from 2-3 hours in a day.Keywords
Media Technologies, Age Categories, Utilization, Reliability, Time Spent.References
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