Conflict Management Style in Relation to Personality Type, and Locus of Control in Marketing Executives

The current study examined relation in conflict management style, personality type and locus of control in marketing executives. The sample of 400 respondents from different organizational hierarchies' i.e. top /middle and operative level of marketing executives was taken from public and private sectors. Conflict management scale by Thomas and Kilman (1974), personality was assessed by Type A and Type B personality scale. Rotter's (1966) Internal-External Locus of Control Scale was used to determine each participant's locus of control. T-test was used to analyze the results and results are discussed accordingly.