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A Study of Factors Influencing the Purchasing of the Camel Milk by Customers: A Study of Rajasthan State
Camelus dromedaries, the Indian camels, are in the IUCN red list of threatened species. According to Times of India news excerpt appeared on 19th Dec, 2016; the Indian camel may be placed to Critically Endangered Species in IUCN list very soon which is not a good sign. Further, it states that according to the census, the population of camels inthe state had fallen from 421,836 in 2007 to 325,713 in 2012, registering a drop of22.79 per cent. IUCN is the International Union for Conservation of Nature founded in 1984 to create databases of animals and plants and their status. Primary reason of Indian camels for inclusion in the red list of IUCN is the sharp decreasing trend in population. The total sample of 200 of camel milk consumers were analyzed about different factor influencing the purchasing of camel milk such as educational status, occupation, number of family members, monthly household income, monthly consumption expenditure, amount spent on camel milk per month, annual income, source of camel milk, frequency of buying camel milk, quantity purchase per day, recommendation behind taking camel milk, use of camel milk and end use of camel milk.
Camel Milk Consumers, Endangered Species, Purchasing Power.
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