Open Access Subscription Access
Open Access Subscription Access
Inclination Towards Online Shopping: A Changing Trend among the Consumers
Shopping was once perceived as an activity of going out, exploring various stores and shops across the town, shifting through a myriad of options and finally settling down to purchase a product with full satisfaction. Now that the technology is skillfully trying to make a person think smartly, without exerting much physical energy, we see that even shopping has been engulfed under grip of changing lifestyle. With online shopping spreading its wings gradually, the experience of 'touch and feel1 concept is slowly fading among the consumers. Online shopping or electronic shopping is a part of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet. A survey was conducted in the Jorhat town of Assam to know the online shopping scenario among the consumers with the objective to identify the category of population inclined for online shopping and the factors influencing the consumers for online shopping. For the present research work, 120 samples were selected randomly from four wards of municipality area and a multistage stratified random sampling method was adopted in order to select representative sample. The findings of the study revealed that the young generations are very active in the activities of online shopping and most of them are females. The results of the study have given detailed information regarding the change in shopping behaviour of the consumers.
Consumer, Online Shopping, Shopping Behaviour, Factors.
- Agarwal, S. (2013). A study of factors affecting online shopping behavior of consumers in Mumbai region. Tactful Management Research Journal, 2 , 16-32.
- Agarwal, S. (2015). Astudy of factors affecting online shopping behaviour of consumers in Mumbai region. Tactful Management Research Journal, 2(2), 123-126.
- Andrew, J. R.,& Vanitha, S. (2004). A typology of online shoppers based on shopping motivations. Journal of Business Research, 57,748-757.
- Anews report published on 2nd January 2016. Press trust of India.
- Buyvoets, R.D. (2016). Differences between how men and women do online shopping. Published online February 25,2016.
- Cassell, J., & Bickmore, T. (2000). Extern al manifestations of trustworthiness in the interface. Communications of the ACM, 43( 12), 50-56.
- Hernandez, B., Jimenez, J., & Martin, M. J. (2011). Age, gender and income: Do they really moderate online shopping behaviour? Online Information Review, 55(1), 113133.
- Hernandez, J.M.C., & Mazzon, J. A. (2011). Adoption of internet banking: Proposition and implementation of an integrated methodology approach. InternationalJournal of Bank Marketing, 25(2), 72-88.
- Kanchan, U., Kumar, N., & Gupta, A. (2015). A study of online purchase behavior of customers in India. ICTACT'Journalof.'ManagementStudy, 07(03), 136-142.
- Khitoliya, P. (2014). Customers attitude and perception towards online shopping. Paripex-Indian Journal of Research, 3(6), 18-21.
- Mathur, K., & Sharma, A. (2014). A study of online shopping habits of consumers in India. International Journal on Customer Relations, 2(1), 2249-8826.
- McCole, P., & Palmer, A. (2001). A critical evaluation of the role of trust in direct marketing over the internet. World Marketing Congress, University of Cardiff, Wales.
- Parasuraman, S., & Igbaria, M. (1990). An examination of gender differences in the determinants of computer anxiety and attitudes towards microcomputers among managers. International Journal of Man-Machine Studies, 32, 327-340.
- Teo, T.S.H. (2001). Demographic and motivation variables associated with the internet usage activities. The Internet Research: Electronic Network Applications and Policy, 77(2), 125-137.
- Zhao, Z.J., & Gutierrez, J.A. (2002). Customer servicefactors influencing the internet shopping in New Zealand. Issues in informing science and information technology, University of Auckland, Auckland, New Zealand.
Abstract Views: 6
PDF Views: 0